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Marks & Spencer has just made its first move into mobile commerce, and unlike some other UK retailers, it has opted for a mobile website rather than an app.
M&S says this is a 'major step forward in mobile retailing', a move which will change the mobile retail landscape.
I've been trying the new site out (on an iPhone), and though it's generally impressive, M&S may want to make a few changes to make the checkout smoother...
A recent survey from the Department for Business, Innovation and Skills (BIS) found that more than 60% of shoppers are less likely to return goods bought online.
This is partly due to a lack of awareness from consumers about their rights when shopping online, but could also be the fault of retailers and their returns policies.
This is an area where multichannel retailers can do a lot to reassure customers about buying online by allowing in-store returns, so which retailers are doing this?
Marks & Spencer's online strategy has gone through a variety of changes in recent months. As well as revamping their main website, the British retail giant has embraced social media by incorporating ratings and reviews into their website, and using Facebook and Twitter to join the conversation and better engage with customers.
It is encouraging to see a major brand like M&S experimenting with new online channels. By incorporating social media into their strategy, Marks & Spencer has enhanced its ability to respond to customers. Additionally, the brand is better placed to manage their online reputation more effectively.
At a recent iCrossing social media briefing, I asked Business Development Manager, Sienne Veit about the changes that Marks & Spencer has implemented and the impact of social media on the brand.
The newly revamped Marks & Spencer website, which was launched last week, has received a thumbs-up in a new report which evaluates the websites of the UK's high street retailers.
The M&S website has jumped eight places in the Webcredible High Street Retailers report, while the overall usability of the 20 websites studied has also improved over the last year.
Marks & Spencer launched a revamped version of its website yesterday, the first major update since 2007.
According to M&S, the aim is to 'dramatically improve the customer journey from browsing to basket'. I've been seeing how well the site achieves this goal...
Having gathered together some recent mobile internet stats in a post last week, I've found some stats on online retail from the past month or so.
Here is a selection of recent e-commerce related statistics, along with a few thrown in from our most recent Internet Statistics Compendium...
If recipients decide that they want to unsubscribe from your emails, it's best to make it as easy as possible as the alternative is having hit the spam button, which can of course be harmful for your sender reputation.
I've been taking a look at some best and worst practice examples from UK retailers...