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Posts tagged with Macbook

Is Apple's competitive pricing a threat to its success?

Apple's rise in the past decade is one of the business world's great success stories. The company, which in the late 1990s looked like it was on its deathbed, is now one of the richest businesses in the world.

And it has a fairly unique story: as the prices for computers and consumer electronics devices have plummeted, Apple has been able to sell more units of its products than its competitors despite the fact that its products have generally been priced higher.

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