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Posts tagged with Macy's

men's jean

How can retailers make it easier to buy jeans online?

Jeans are apparently the most difficult item of clothing to buy online, according to a new consumer survey.

Almost a third of shoppers (29.5%) identified jeans as the trickiest product to buy, followed by shoes/footwear with 18.2%.

There were also a number of bizarre responses to the open-ended question, including Appalachian dance outfits and Elizabethan ruff, however it's safe to assume that the customer experience of buying jeans is a more pressing concern for most online fashion retailers.


How Macy's uses Facebook, Twitter, Pinterest and Google+

Department store Macy’s is the latest brand to fall under the spotlight in our series of posts looking at how major brands use social media.

Since first embracing social back in 2010 Macy’s has made the channel central to its marketing efforts and has come up with some incredibly innovative campaigns in the past few years.

So, here’s a look at how Macy’s uses Facebook, Twitter, Pinterest and Google+. This article follows on from similar posts looking at Kroger, McDonald’s, Coca-Cola and Walmart.

And to find out more about the creative process behind social marketing, come to Econsultancy's Punch event where 'Marketing meets Creative in the age of data and insight'. 

Curated by Creative Review, this event showcases the best of insight-driven creative. This event forms part of our week-long Festival of Marketing extravaganza.


Seven interesting social campaigns from Macy's

Department store Macy’s first embraced social media back in 2010 and has since attracted huge followings on Facebook, Twitter, Pinterest and Instagram.

Social is now central to the brand’s marketing efforts and as a result it has come up with some incredibly innovative campaigns in the past few years.

We’ve already taken a look at how Macy’s stacks up against the competition in a post comparing how the top US retailers use social, and to follow on from that post here’s a roundup of seven of Macy’s most interesting social campaigns.

And for more information on how social can form part of a successful multichannel strategy, come to Econsultancy's JUMP event on October 9 which forms part of our new week-long Festival of Marketing.

How the top US retail brands compare on social

Battle Royal: how the top US retail brands compare on social

In my previous post about the world’s largest brands and their social media presence, I noticed that while tech companies dominated the stats, FMCGs were still clinging on to a couple of top spots.

With this in mind I thought I’d take a closer look at how top FMCG retailers are fairing on the world’s largest social networks. 


What will the store of the future look like? #IMW13

During the Integrated Marketing Week talk 'Marketing 3.0' Paul Price, Creative Realities’ CEO, discussed the near and new technologies making big differences to the consumer experience with brands, particularly in retail.

Since Price has worked with the likes of Macy’s, Novartis, L’Oreal and Wells Fargo, tune into what he has to say now about the store of the future tomorrow!


Seven great examples of engaging Pinterest competitions

Competitions are increasingly popular among brands using Pinterest and are a good way to increase the virality of content by encouraging users to spread branded images across the Pinterest network.

It can also be a useful, if slightly cynical way of quickly boosting your number of followers.

This is no different from the way that businesses have been using Facebook for years, and we recently pointed out eight examples of brands that have run Instagram competitions.

Our new Pinterest for Business Best Practice Guide includes advice on how to run competitions on the platform, including analysis of real life examples.


Consumers increase time spent in retailer mobile apps by 525%: report

In the debate over mobile websites versus native apps, native app detractors frequently make a seemingly good point: there are just too many native apps, so you can't expect consumers to install and use yours.

For companies hoping customers and potential customers, that assumption has a significant implication: if your mobile strategy is native app-centric and you don't have a mobile-friendly website, you might be missing out on the mobile opportunity.


eBay brings Christmas presents directly to your door with eBay now

eBay has been testing a new mobile app called eBay Now that allows shoppers to order from local stores and have their packages delivered to their door in as little as an hour.

Through this new app, shoppers in San Francisco and New York City (Manhattan up to 125th street and select parts of Brooklyn) can purchase items from more than 200 participating stores, including Macy’s, Home Depot, Target, Toys R Us, RadioShack, Walgreens, and Office Depot.


Christmas shipping: are US etailers managing customer expectations?

Ecommerce sites are now able to keep selling closer to Christmas day, but are they being upfront about shipping timescales? 

Selling at close to the big day as possible can mean a competitive advantage, but it's important to be upfront and avoid any risk of disappointing customers. 

This information can make the difference between making the sale or not, so how well are retailers communicating this to customers? 

I've been looking at the top ten US ecommerce sites (based on the IR 500) to see how they're handling this... 

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Five tips for building a better store locator

For many multichannel retailers, a joined up in-store and online approach increasingly makes good sense. While digital (which includes mobile) presents some new challenges for retailers, there's little doubt that offline and online can be a potent combination.

When it comes to driving online shoppers through the doors of a physical store, there are numerous ways to get the job done, from in-store events to click-and-collect schemes. But one of the easiest and often most overlooked is the handy store locator.

A well-designed store locator can be a big help in getting a customer or potential customer to drop in.

Here are five tips for creating an effective store locator experience...


Major retailers ditch the Amazon Marketplace

Amazon is online retail's 800 pound gorilla, but even so, it has tried to play nicely with others. One of the ways it has done that is with the Amazon Marketplace, which allows third parties to sell through its site. 

The Marketplace accounted for over 30% of Amazon.com's unit sales in Q4 2010, and has helped fuel at least some of Amazon.com's continued impressive growth.

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