Posts tagged with Made Unboxed

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MADE.COM on the value of social commerce

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce.

That's why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.COM, to find out what value the brand finds in social.

Hannah revealed some stats as to the monetary value of a social shopper, as well as sharing the brand's channel insight.

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Retailer-owned social networks: Can they work?

Grazia recently launched its own ecommerce store, which came complete with its own social network.

This got me thinking about what brands might gain from running their own social network.

Owning the user data and tailoring the experience to suit your brand are the most obvious examples, alongside the potential for increasing brand affinity and driving up that customer lifetime value.

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