Posts tagged with Magazine

Graziashop

Grazia launches responsive ecommerce site: Is it any good?

Grazia launched in Italy way back in 1938 but its international expansion only began in 2005.

Since then it has established editions in 23 different countries and as of this month it now has an ecommerce store.

However it won’t be the usual clickable magazine or affiliate scheme that you might have expected.

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swoon for monsoon

A swoop through Swoon, a boon for Monsoon

Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop). It's full of products and rich content and was built by Rockabox Studios on the Ceros design platform.

With the prices of Monsoon apparel comparable with Cos – middle to upper high street pricing - and the more artisan pieces pricier still, at more than £300, this feels like a good move.

The image of Monsoon has perhaps slipped in recent years and lost some of its chic or urbanity. I can see this campaign of shoppable magazines as a step towards bringing this firmly back to the brand, which needs to highlight the quality of its clothing, including its hand-embellished pieces.

The launch of a shoppable magazine is in line with many other brands seeking to bring more editorial and clustering to their offerings. Net-A-Porter has launched a mag, M&S has mixed up its website with plenty of content and trailblazers ASOS and TopShop have been doing this for a while.

Let’s take a more detailed look at Swoon.

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Porter magazine

Net-A-Porter increases investment in content with new shoppable print magazine

Net-A-Porter has unveiled a new print magazine named Porter as it seeks to build on its reputation as a destination for fashion news and advice, rather than a straightforward ecommerce site.

The idea of brands being publishers is nothing new in the age of content marketing, but it is still uncommon for a pureplay online retailer to launch a global magazine.

However company founder Natalie Massenet said at the magazine’s launch this morning that “Net-A-Porter is a media group, and we love print.”

Porter is due to be published six times a year with 400,000 copies of each edition made available across 60 countries, so it’s clearly a huge investment for the business.

The magazine will be shoppable through the Net-A-Porter app, but as it doesn't hit shops until tomorrow the app isn’t yet functional. I’ll do a full user test in the near future though.

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JUMP magazine: Moving from big data to attribution

With only two weeks until our JUMP conference in New York on November 1, we've pulled together some of our best pieces on integrated marketing from our staff and guest writers for our Fall magazine

"Joined-up" or integrated marketing really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on the best practice in multichannel sterategies.

Our feature article comes from the folks at Experian, who will be leading a webinar on "Big data love" on October 18, and they tackle the issue of attribution and give you some practical advice. Once marketers can identify customers across all channels, they can truly measure the efficiency of their marketing campaigns.

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Will Apple's stingy data sharing hurt iPad ad sales?

Can Apple have its high prices and hold on to marketing data too? The success of the iPad — and its ability to get users to pay for newspaper and magazine subscriptions — has kept publishers beholden to the terms Apple sets for iPad apps. But advertisers want more data from their digital ads than they are getting, according to AdAge.

And unlike publishers, advertisers have a little more freedom on where they spend their money.

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Net-a-porter.com: iPad app review

Fashion etailer Net-a-porter released an app for the iPad last week, which is an interactive version of the magazine, with video content and links to purchase items direct from its pages. 

It's an interesting alternative to simply providing a larger version of its mobile commerce app for the device, but how well does it work? 

Net-a-porter.com app

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A video ad unlike any other

If you happen to be an Entertainment Weekly subscriber living in New York or Los Angeles, pay close attention to the September 18 issue you'll be receiving. There's something special in it: a video ad.

That's right. A video player as thin as paper will activate when a reader opens up an ad page and a video sponsored by Pepsi will promote upcoming television shows on CBS.

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