Posts tagged with Magpie

Social media and affiliate marketing: a slippery subject

Social media has opened up quite a few cans of worms. Lots of people have been forced to reevaluate how they handle certain things in light of social media's increasing prominence with consumers.

Add another can of worms to the debate: the potentially treacherous combination of social media and affiliate marketing.

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Twitter has a really bad weekend

Twitter, the wildly-popular microblogging service that's the topic du jour amongst digital marketers these days, had a really bad weekend.

First, on Friday it came to light that a Twitter-oriented advertising network called Magpie was being used by affiliates to promote spammy affiliate links on Twitter. The affiliate links were presented as 'testimonial' tweets and the users who sent them did not directly disclose that their tweets were paid.

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