Posts tagged with Making Measurement Make Sense

Half of online ads aren't 50% in-view for even a second: report

Advertisers have more and more types of online ad inventory than ever, and thanks to technologies like real-time bidding, increasingly sophisticated ways to buy them.

But for advertisers actually hoping their ads will reach consumers, there's bad news.

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The IAB's guiding principles of digital measurement

As wonderful as the internet is for marketers, the digital media landscape is still very challenging.

From a lack of standards to metrics that don't really seem to provide much in the way of insight, marketers often have to balance the power of the internet with the flaws present in marketing.

But the IAB doesn't think it has to be that way. It recently collaborated with Bain & Company and MediaLink LLC to develop Making Measurement Make Sense, "an ecosystem-wide initiative" that seeks to improve digital media measurement.

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