Posts tagged with Management

Companies focus on CMS implementation - new report

Econsultancy's CMS Survey Report (just published in association with Squiz) highlights that firms are typically focusing their budgets on implementing CMS rather than licensing, with 45% of organisations planning to spend more on CMS implementation over the next year compared to 26% who will spend more on licences.

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Bid Management Technology: a growing weapon for marketers

As the economic crisis continues, the paid search market is becoming increasingly competitive. Despite the outlook for search marketing looking relatively positive during 2009, managing - and extracting value from - campaigns will become more and more challenging.

Econsultancy's first PPC Bid Management Technology Buyer’s Guide provides a valuable insight into both the suppliers and the tools that currently exist to help marketers manage paid search more effectively. 

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