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It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned.
So I'm simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions.
So, here are 18 digital trailblazers. A lot of them are involved solely in ecommerce but not all of them.
N.B. I've deliberately excluded agencies and what I think of as tech companies, though that distinction is a little difficult to make in some areas.
Manchester City is at the forefront of digital in the footballing world.
What City does very well in this new iPad app is to create an experience that's about football (duh!) and content and is enjoyable to use. It befits the sport and should please the fan.
Plenty of rival apps don't allow you to watch highlights (without paying) and don't put enough effort into editorial, preferring to concentrate on monetisation.
Let's take a closer look at the City App.
You need only look at the trending topics on any Saturday from August to May to know that football is a big deal on social media.
Premier League clubs weren’t slow to take advantage of this fact, so digital and social channels are now firmly part of the marketing mix for most teams.
To give some insight in this topic, I’ve rounded up a few interesting campaigns which show how Premier League teams are using digital to interact with fans.
For more on this theme, read our posts looking at Premier League clubs that use Twitter's Vine and the arduous task of buying football tickets online.
Not only are Manchester City in the box seat for the league title this season, but the club's social strategy is keeping pace with the on-pitch performance.
This is the verdict of a report by Accepted Socially, which has ranked the league's 20 teams according to their 'performance' on social media.
We have been impressed with Man City's digital marketing strategy in general, so it's no great surprise to see this.
I've been looking at the reasons for Man City's success, and contrasting with the team in 19th place, Newcastle United.
I wrote this post on examples of marketing creative recently. Since it was popular, here’s some more brilliant marketing creative to enjoy with your coffee. Mmmm…drink it in.
In general, Premier League clubs were quick to see the potential of social marketing as it’s obviously a great way of communicating with fans.
We’ve previously blogged data that shows Chelsea are the top club in terms of social visibility, as well taking a more in-depth look at Manchester City’s social strategy.
And to find out which teams are most on-the-ball with new developments, I thought it would be interesting to look at which clubs have begun using Twitter’s new Vine app.
For the uninitiated, Vine is an iOS app that allows users to post six second video clips through Twitter. The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...