Posts tagged with Mark Schaefer

Q&A: Mark Schaefer on creating web content that creates a reaction. Part one


Mark Schaefer
is the author of two best-selling books on social media and the opportunities and challenges present for brands and individuals online.

The Tao of Twitter was self-published in 2011 (Updated in 2012), and Return on Influence followed in March 2012, published by McGraw-Hill Professional.

We caught up with Mark while he was in the U.K. promoting Return on Influence and spoke about content marketing, influencer tracking tools and more in this two-part series.

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