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Posts tagged with Marketers

Email marketing: How to make more of subscriber data

Email marketing is easy to get wrong and difficult to do well, yet many firms fail to use the data they’ve captured to target their messages more effectively.

This means that they are effectively choosing to work blind and use guesswork to increase their open and click-through rate, when they could be working with real facts and figures about their recipients instead.


Word-of-mouth still largely an offline phenomenon: study

Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?

According to a study by Keller Fay Group, the answer is 'no'. As it turns out, the vast majority of word-of-mouth still apparently takes place offline.


Email marketers adopt snail mail tactics

Marketers employing snail mail tactics in their email marketing campaigns would normally expect to see mass-unsubscribe rates following their sent emails.


Aggressive data mining isn't a problem, but...

This weekend, AdAge published two articles discussing the lengths to which advertisers are collecting and using data to target consumers for ads. One article details some of the techniques, and the other discusses the potential negative implications.

In short, marketers are increasingly taking data from offline sources and finding ways to apply this data to ad targeting across channels, including the internet.


UK marketers at the head of the multichannel marketing pack: study

It seems that everybody talks about multichannel marketing these days. But how many walk the talk? According to a study conducted by marketing solutions provider ExactTarget, UK marketers are walking the talk more than marketers in other countries.

The result: they're better connecting with their customers and that boosts the bottom line.