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Posts tagged with Marketing

Who will win the live-streaming battle: Facebook Live or Periscope?

In the age of ephemeral content and channel proliferation, it’s no wonder some marketers feel like they are forever playing a game of catch-up.

Shiny new technologies regularly appear, hit critical mass, and inevitably get surpassed by better tools.

Take the recent rise of live-streaming for example – it is a popular medium transformed into an entirely new format.

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funnel measurement

The Sales & Marketing departments: Why & how they should merge

Sales and marketing are converging in many businesses. But why and how?

Econsultancy's latest Digital Transformation Best Practice Guide answers exactly those questions.

Here are some of the key insights.

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ikea logo

10 examples of great IKEA marketing creative

As a married man only a month resident in my first owned home, IKEA is a big part of my life.

The brand is frequently cited as a master of branding, marketing and advertising.

So, here are 10 examples of fantastic marketing creative from IKEA.

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Today’s renaissance CMO should master both logic & creativity

While it’s certainly dependent on the organization, its industry, and its culture, chief marketing officers — once sought after exclusively as masters of the creative — are increasingly being forced to fit into equally analytical roles as a result of the data revolution. 

Blending traditional creative aspects of marketing with analytics is unprecedented, and for some, perhaps even unwelcome.

But Mike Linton, CMO at Farmers Insurance, disagrees: “I think this argument of whether a CMO’s role is art or science is flawed.” 

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Three marketing trends to watch in 2016

Every year, marketing managers identify their primary areas of focus for the coming year.

At a macro level, the same topics come up again and again – personalisation, mobile and social.

There’s a reason these three themes consistently keep recurring – their capabilities and their role in commerce marketing are continually evolving.

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Three travel brands innovating in crowdsourced marketing

The first act of outreaching to the crowd is 300-years-old (dates back to 1714), but the term 'crowdsourcing' was first coined in 2005 by two Wired Magazine editors Jeff Howe and Mark Robinson.

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Five bad habits that digital marketers should avoid

Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.

Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.

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content psychology

Six psychology principles that can help your content marketing

Incorporating a range of psychological principles into your content marketing and sales strategy is a no-brainer.

Knowing what makes your customers tick and how you can influence their purchasing behaviours and decisions is crucial when developing in-depth content marketing strategies.

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The importance of multiple touchpoints for consumers during purchase: stats

It's another month and therefore another fresh update to our massive Internet Statistics Compendium. 

As usual, we’ve scoured the length and breadth of the internet for the choicest stats and trends from across the digital landscape.

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Shoppable video: the missing piece of your marketing strategy?

Shoppable video has not gained widespread adoption. In this post I'll look at the reasons for this failure and suggest ways to make this a more routinely used tool.

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Google's Mobile Algorithm

How brands should embrace the new Google mobile algorithm

Earlier this year, Google announced that it would expand its use of 'mobile-friendliness' as a ranking signal on 21 April 2015.

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The Apple Watch: bringing marketers closer to customers than ever before?

Picture this: your husband is traveling, and in a moment of feeling particularly distant, you each tap into the newest technology at your fingertips: the Apple Watch.

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