Posts tagged with Marketing Analytics

Analytics approaches every marketer should know #1: Descriptive analytics

The term analytics is rooted in the ancient Greek word for 'breaking up' or 'setting free' and was intended to indicate a transformation of something complex into something simple which everyone could understand.

With that in mind, it's funny that analytics itself is now widely regarded as complex, difficult and something best left to the experts.

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Is your analytics tracking correctly?

The beauty of working in the online world is the plethora of information that is available to you about your visitors. How they arrived at your website, which page they arrived at, how long they spent on your site, did they buy, how much they spent...and the list goes on.

But is anyone checking if the analytics is tracking correctly? If not then it could be that you have been making big decisions based on false information and giving senior management a false view of the world.

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