Posts tagged with Marketing Automation

Master the basics for CRM success in Asia Pacific

Master the basics for CRM success in Asia-Pacific

With over 1.4bn internet users and booming economies, Asia-Pacific presents an exciting challenge for ecommerce brands.

To take advantage of this opportunity, many brands are adopting high-end CRM solutions that provide structure and efficiencies to improve marketing automation.

0 comments

10 behavioural marketing trends & talking points from Singapore

For the second in our series of Asia-Pacific roundtable events we invited senior marketers in Singapore to discuss the trends and challenges around behavioural marketing.

The conversations focused on email, marketing automation and behavioural marketing.

0 comments

What is behavioural marketing and why do you need it?

Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels.

However one method he neglected to cover is behavioural marketing, also known as behavioural targeting.

0 comments
gmail logo

How will email marketing evolve over the next five years?

Email marketing is one of those disciplines that people often claim is on the way out.

However its enduring power for driving traffic and sales means it’s highly unlikely that email marketing will die anytime soon.

4 comments

Email marketing automation: are you aware of the benefits?

The proportion of companies that are unaware of the benefits of marketing automation continues to drop as technology adoption increases.

Meanwhile the number of companies stating that they are ‘very’ or ‘quite’ clear on the benefits of marketing automation has increased by 6% to 88%.

0 comments

What are marketers' current attitudes towards technology?

As the shift towards digital continues, Marketers are quickly having to embrace new technology and learn to integrate these new tools and channels into their strategy.

How does technology impact the decisions marketers make during this process? What is their attitude towards technology? What is its level of importance, perceived benefits and barriers?

0 comments
anthony daniels

The pros and cons of marketing automation

To some extent, the pros and cons of marketing automation are two sides of the same coin, similar to deciding whether to keep a boyfriend or girlfriend and writing 'decisive' in the 'for' column and 'controlling' in the 'against'.

There's definitely a feeling of 'how far can we take this' within marketing. What started out as triggered emails is fast turning into a conversation where machine learning pops up fairly often. Automation won't just be about doing the grunt work of comms, it will also be about spotting trends and creating content.

Whether this day will come and how soon is up for debate. For now, I thought I'd set out clearly the pros and cons of marketing automation.

Let's start with the bad news..

3 comments
Airplane! (1980)

What can we learn about marketing automation from the movie Airplane!

A common misconception about Marketing Automation is that you just hit autopilot and then sit back and watch the conversions roll in.

Anyone that’s seen the movie Airplane! will know that just hitting the autopilot button isn’t always a good idea!

7 comments

Three case studies that prove the importance of marketing automation

Marketing automation has been an important trend within digital marketing for several years, though in truth it seems that many companies are still only using a very basic version of the technology.

I have previously rounded up several case studies plus an infographic to help prove the efficacy of marketing automation.

0 comments
Iceberg

How predictive analytics for B2B sales and marketing can offer huge returns

Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it.

In this post I'll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales.

But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing automation.

8 comments

Seven super exciting predictions for boring old email marketing in 2014

It’s that time of year again, where pundits around the world give their predictions for 2014.  So let’s look at the most boringly lucrative of online channels: email marketing.

In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by 'email isn’t dead.' 

For seven more predictions, read on…

25 comments

Marketing automation: challenges and barriers for APAC marketers

Marketing automation is of growing interest to APAC marketers, but what hurdles do they face and how can they overcome them?

A fifth (21%) of APAC-based marketers reported earlier this year that they planned to increase their investment in marketing automation technology over the next 12 months.

To address this growing area of focus for the region’s marketers, Econsultancy teamed up with emarsys to produce the Marketing Automation in Asia Pacific Best Practice Guide.

3 comments