tag:econsultancy.com,2008:/blog/tags/marketing-budgets Posts tagged with "marketing budgets" from the Econsultancy blog 2016-09-06T14:06:47+01:00 tag:econsultancy.com,2008:BlogPost/68256 2016-09-06T14:06:47+01:00 2016-09-06T14:06:47+01:00 RIP innovation: How your company culture is killing marketing creativity Chloe Young <p><strong>Proof of ROI is the one factor guaranteed to get board-level buy-in for increasing marketing budgets. </strong></p> <p>But is the fixation with ROI getting in the way of innovation?</p><p><a href="https://econsultancy.com/blog/68256-rip-innovation-how-your-company-culture-is-killing-marketing-creativity/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67773 2016-04-22T11:30:00+01:00 2016-04-22T11:30:00+01:00 10 funky digital marketing stats from this week Ben Davis <p><strong>This week's stats include YouTube ads, emojis and email, product descriptions, digital budgets and much much more.</strong></p> <p>They're funky, because I've run out of good adjectives.</p> <p>For more statistics to build a business case or simply impress your friends, see the <a href="https://econsultancy.com/reports/internet-statistics-compendium/">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/67773-10-funky-digital-marketing-stats-from-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67742 2016-04-18T14:19:40+01:00 2016-04-18T14:19:40+01:00 Digital marketing budgets are growing (but are marketers battle-weary?) Ben Davis <p><strong>Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.</strong></p> <p>Our seventh annual <a href="https://econsultancy.com/reports/marketing-budgets-2016/">Marketing Budgets Report 2016</a>, sponsored by Oracle Marketing Cloud, was published this week.</p> <p>The survey of almost 500 company and agency marketers reveals some important trends...</p> <p><a href="https://econsultancy.com/blog/67742-digital-marketing-budgets-are-growing-but-are-marketers-battle-weary/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67646 2016-03-15T10:52:45+00:00 2016-03-15T10:52:45+00:00 PPC: a beginners' guide to KPIs, budgets & agencies Ben Davis <p><strong>There's a lot to know about paid search advertising.</strong></p> <p>To mark the release of Econsultancy's newly updated <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide/">PPC Best Practice Guide</a>, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.</p> <p>The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.</p><p><a href="https://econsultancy.com/blog/67646-ppc-a-beginners-guide-to-kpis-budgets-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67207 2015-11-17T11:10:00+00:00 2015-11-17T11:10:00+00:00 Am I being paid the right salary for a marketer? Ben Davis <p><strong>My boss emailed me today.</strong></p> <p>He said: '<em>Can you write up a quick post with a very prominent link to the salary survey. You can either A) write a straightforward promo, or B) try and spin it out into something more interesting by adding in a load of info about our marketing skills and job descriptions research</em>'.</p><p><a href="https://econsultancy.com/blog/67207-am-i-being-paid-the-right-salary-for-a-marketer/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66532 2015-06-05T09:47:00+01:00 2015-06-05T09:47:00+01:00 Four top tips for building a business case for attribution James Collins <p><strong>91% of marketers understand <a href="https://econsultancy.com/blog/65459-what-is-marketing-attribution-and-why-do-you-need-it">the value of attribution</a>, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.  </strong></p><p><a href="https://econsultancy.com/blog/66532-four-top-tips-for-building-a-business-case-for-attribution/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66251 2015-03-26T13:52:00+00:00 2015-03-26T13:52:00+00:00 ROI from video, mobile & content marketing is hardest to measure: report David Moth <p><strong>Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case.</strong></p> <p>The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult.</p><p><a href="https://econsultancy.com/blog/66251-roi-from-video-mobile-content-marketing-is-hardest-to-measure-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66154 2015-03-04T10:16:21+00:00 2015-03-04T10:16:21+00:00 63% of businesses plan to increase their marketing budgets in 2015: report Jim Clark <p><strong>Almost two-thirds of companies are planning to increase their marketing budgets in 2015, according to the results of our new report.</strong></p> <p>The <a href="https://econsultancy.com/reports/marketing-budgets/">Marketing Budgets 2015 survey</a>, published in association with Oracle Marketing Cloud, found that 63% of companies will spend more on marketing this year, while 31% will retain the same level of spending and 7% will decrease their budgets.</p><p><a href="https://econsultancy.com/blog/66154-63-of-businesses-plan-to-increase-their-marketing-budgets-in-2015-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66147 2015-03-02T14:00:00+00:00 2015-03-02T14:00:00+00:00 Marketing Budgets 2015: digital investment continues to grow [infographic] Christopher Ratcliff <p><strong>77% of companies plan to increase their digital marketing budgets, the highest rate since our Marketing Budgets survey began, and up from 71% last year.</strong></p> <p>This stat is taken from our <a href="https://econsultancy.com/reports/marketing-budgets/">Marketing Budgets 2015 Report</a>, published in association with Oracle Marketing Cloud. </p><p><a href="https://econsultancy.com/blog/66147-marketing-budgets-2015-digital-investment-continues-to-grow-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66135 2015-02-26T11:41:00+00:00 2015-02-26T11:41:00+00:00 77% of businesses plan to increase digital marketing budgets this year Graham Charlton <p><strong>Investment in digital marketing continues to grow, with 77% of marketers saying their companies intend to increase budgets in 2015.</strong> </p> <p>This is one of the findings of Econsultancy's <a href="https://econsultancy.com/reports/marketing-budgets/"><strong>Marketing Budgets 2015 Report</strong></a>, published in association with Oracle Marketing Cloud.</p> <p>Here are a few highlights from the report...</p><p><a href="https://econsultancy.com/blog/66135-77-of-businesses-plan-to-increase-digital-marketing-budgets-this-year/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64721 2014-04-23T14:24:00+01:00 2014-04-23T14:24:00+01:00 The changing relationship between clients and agencies Ben Davis <p><strong>What do clients want and value in their agency relationships? What level of digital sophistication can be seen client-side? How are clients transforming in the light of increasingly digital customer experiences?</strong></p> <p>These are the questions asked by the 2014 Society of Digital Agencies (SoDA) Report and its <a href="https://econsultancy.com/reports/the-soda-report-digital-marketing-outlook-2014">Digital Marketing Outlook survey</a> conducted in partnership with Econsultancy.</p> <p>In this post I've rounded up some highlights from the report, looking at changes in the agency-client landscape.</p><p><a href="https://econsultancy.com/blog/64721-the-changing-relationship-between-clients-and-agencies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64619 2014-04-01T12:59:12+01:00 2014-04-01T12:59:12+01:00 UK digital agencies expect 30% revenue growth in 2014: report David Moth <p><strong>UK digital agencies are predicting year-on-year revenue growth of 30% for 2014, according to a new survey from Econsultancy.</strong></p> <p>This bullish forecast represents an average taken from 322 digital agencies, and compares to a figure of 26% when the survey was previously carried out in 2011.</p> <p>Just 10% of agencies that responded to this year’s survey expect their business to remain flat, while around a quarter (24%) predict that their revenue will grow by 50% or more.</p> <p>The findings come from Econsultancy’s fifth <a href="https://econsultancy.com/reports/digital-agency-rate-card-survey">Digital Agency Rate Card Survey</a>, which gives an insight into what UK digital agencies charge for different types of skills and levels of seniority, and investigates how and why rates may vary, for example by size of company.</p><p><a href="https://econsultancy.com/blog/64619-uk-digital-agencies-expect-30-revenue-growth-in-2014-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64357 2014-02-18T14:14:16+00:00 2014-02-18T14:14:16+00:00 Digital marketers plan to invest in CRM, analytics and email in 2014 David Moth <p><strong>Just over two-thirds (70%) of businesses are planning to increase investment in digital marketing technology in 2014, according to a new report from Econsultancy and Responsys.</strong></p> <p>In comparison just 2% of businesses will decrease their level of spending while 28% will maintain the same level of investment.</p> <p>These figures, which come from the <a href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets Report 2014</a>, are largely consistent with the findings from last year’s survey with just a few percent difference for each answer. In fact, since the survey was first conducted in 2011 the proportion of respondents planning to increase investment in digital marketing technologies has remained consistent at around 70%.</p> <p>This highlights the fact that marketers need to maintain a high level of investment in order to stay up-to-date with the latest developments in digital technologies.</p><p><a href="https://econsultancy.com/blog/64357-digital-marketers-plan-to-invest-in-crm-analytics-and-email-in-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64289 2014-02-07T09:27:35+00:00 2014-02-07T09:27:35+00:00 60% of businesses plan to increase marketing budgets in 2014 [infographic] Graham Charlton <p><strong>Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis. </strong></p> <p>The <strong><a href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets Report 2014</a></strong>, published by Econsultancy and sponsored by Responsys, is based on a survey of more than 600 company and agency marketers, carried out in December 2013 and January 2014.</p> <p>This infographic presents some of the key findings from the report...</p> <p><a href="https://econsultancy.com/blog/64289-60-of-businesses-plan-to-increase-marketing-budgets-in-2014-infographic/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64248 2014-02-03T10:54:00+00:00 2014-02-03T10:54:00+00:00 71% of businesses plan to increase digital marketing budgets this year: report David Moth <p><strong>Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis.</strong></p> <p>This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year.</p> <p>The findings come from the new Econsultancy/Responsys <strong><a href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets Report 2014</a></strong>, which is based on a survey of more than 600 client-side marketers and agency respondents within Econsultancy’s community.</p> <p>Some 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014, compared to 54% last year and 47% in 2010.</p><p><a href="https://econsultancy.com/blog/64248-71-of-businesses-plan-to-increase-digital-marketing-budgets-this-year-report-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64095 2014-01-08T11:57:00+00:00 2014-01-08T11:57:00+00:00 100+ amazing stats from Econsultancy's 2013 reports David Moth <p><strong>With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future.</strong></p> <p>However it is also a time to look back on the past 12 months to reflect and see if there are any lessons to be learned from past experiences.</p> <p>Therefore there’s no better time to re-read some of the excellent surveys and reports that Econsultancy’s award-winning research team produced in 2013.</p> <p>The publications cover a broad range of topics including mobile, user experience, marketing budgets, personalisation, email, SEO, cross-channel marketing, conversion rate optimisation and content management.</p> <p>So put the kettle on, sit back, and improve your mind with these intriguing digital marketing and ecommerce statistics...</p><p><a href="https://econsultancy.com/blog/64095-100-amazing-stats-from-econsultancy-s-2013-reports/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63334 2013-09-03T02:00:00+01:00 2013-09-03T02:00:00+01:00 66% of Asian businesses plan to increase digital marketing budgets over the next 12 months: report David Moth <p><strong>Two-thirds of Asian businesses (66%) plan to increase their digital marketing budgets over the next 12 months, according to new research from Econsultancy and Campaign Asia-Pacific.</strong></p> <p>In comparison, just 19% of companies plan to increase their offline budgets in the same time period.</p> <p>Furthermore, companies surveyed as part of the <a href="http://econsultancy.com/uk/reports/state-of-digital-marketing-in-asia-2013">State of Digital Marketing in Asia 2013 Report</a> are spending an average of 29% of their total marketing budgets on digital, a slight increase from 26% in the 2012 survey.</p> <p>However, agency respondents included in the report paint a different picture, estimating that their clients spend just less than a quarter (23%) of their total budget on digital.</p><p><a href="https://econsultancy.com/blog/63334-66-of-asian-businesses-plan-to-increase-digital-marketing-budgets-over-the-next-12-months-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63053 2013-07-12T12:08:00+01:00 2013-07-12T12:08:00+01:00 10 interesting digital marketing stats we've seen this week David Moth <p><strong>Here are some of the most interesting digital marketing stats we've seen this week.</strong></p> <p>Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/63053-10-interesting-digital-marketing-stats-we-ve-seen-this-week-56/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62422 2013-04-01T13:09:00+01:00 2013-04-01T13:09:00+01:00 30+ fascinating stats from Econsultancy's Q1 2013 reports David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/1700/ux_report-blog-third.jpg" alt="" width="120">It’s been Easter this weekend and the clocks have gone forward, signalling the end of Q1 and the beginning of a fresh quarter.</strong></p> <p>So to mark the shift into Q2 I’ve rounded up the surveys and reports our research team has published so far this year including some of the most intriguing and useful stats.</p> <p>The topics include mobile strategy, marketing budgets, data driven business culture, user experience and the state of digital in Australia.</p> <p>So, here are the stats...</p><p><a href="https://econsultancy.com/blog/62422-30-fascinating-stats-from-econsultancy-s-q1-2013-reports/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62068 2013-02-07T12:52:00+00:00 2013-02-07T12:52:00+00:00 The ‘relationship era’ is well under way, but are marketers doing enough? Monica Savut <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8794/keep-out-retention-area_-_small-blog-third.png" alt="" width="200" height="112">P&amp;G’s former CEO, A.G. Lafley, is credited with turning around the company under the mantra “the consumer is boss” – putting the customer at the centre of everything they do. </strong></p> <p>It sounds obvious, doesn’t it? Keep your customers happy, be in touch more often (not to sell, but just to show them some love), offer exceptional customer service and then just reap the benefits.</p> <p>Or in other words, invest at least as much to <a href="http://econsultancy.com/blog/11051-21-ways-online-retailers-can-improve-customer-retention-rates">retain your customers</a> as you did to acquire them.</p><p><a href="https://econsultancy.com/blog/62068-the-relationship-era-is-well-under-way-but-are-marketers-doing-enough/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62042 2013-02-06T10:45:07+00:00 2013-02-06T10:45:07+00:00 34% of businesses can't calculate email marketing ROI: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8694/gmail_logo.png" alt="" width="129" height="97">Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the <a href="http://www.dma.org.uk/">DMA</a>.</strong></p> <p>Only 60% of respondents said that they could calculate the revenue return, despite the fact that a vast majority of businesses (89%) said email marketing was either ‘very important’ or ‘important’.</p> <p>This tallies with data from the new Econsultancy/<a href="https://responsys.com/">Responsys</a> <a href="http://econsultancy.com/uk/reports/marketing-budgets">Marketing Budgets 2013 Report</a>, which found that only 52% of businesses rate their ability to measure ROI from email marketing as ‘good’.</p> <p>According to the DMA’s report, of those who can calculate the ROI one-fifth (20%) accrue more than £51 for every pound spent, while almost a half (49%) of respondents said they achieve an ROI of between £1 and £10 for every £1 spent.</p><p><a href="https://econsultancy.com/blog/62042-34-of-businesses-can-t-calculate-email-marketing-roi-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61964 2013-02-05T09:59:28+00:00 2013-02-05T09:59:28+00:00 71% of businesses plan to increase digital marketing budgets this year: report David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/8674/econsultancy-marketing-budgets-2013-report-packshot.png" alt="" width="125">Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the new Econsultancy/Responsys <a title="Marketing Budgets 2013 Report" href="http://econsultancy.com/reports/marketing-budgets">Marketing Budgets 2013 Report</a>.</strong></p> <p>In comparison only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year.</p> <p>The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline budgets.</p><p><a href="https://econsultancy.com/blog/61964-71-of-businesses-plan-to-increase-digital-marketing-budgets-this-year-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61840 2013-01-11T11:47:22+00:00 2013-01-11T11:47:22+00:00 Mobile accounted for 18% of US search spend in Q4 2012 David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7723/google_logo-blog-third.png" alt="" width="200" height="74">Smartphones and tablets accounted for almost a fifth (18%) of total US search spend in Q4 2012, according to data from <a href="http://www.ignitionone.com/">IgnitionOne</a>.</strong></p> <p>Year-on-year figures show that paid search spend on tablets has increased by 163% compared to 87% on smartphones, while clicks have increased by 135% and 29% respectively.</p> <p>The report also found that CPCs have increased by 45% on smartphones, while tablet CPCs have increased by a relatively low 12%. On tablets search ad impressions increased 212% while on smartphones the increase was 20%.</p> <p>Separate figures published by the IAB in October show that mobile advertising accounts for <a href="http://econsultancy.com/uk/blog/10848-iab-mobile-ad-spend-up-132-to-181-5m-in-first-half-of-2012">7% of all digital ad spend in the UK</a>. So though the reports focus on different markets, it still suggests that mobile search is outperforming other areas of mobile marketing.</p><p><a href="https://econsultancy.com/blog/61840-mobile-accounted-for-18-of-us-search-spend-in-q4-2012/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61798 2013-01-07T11:42:10+00:00 2013-01-07T11:42:10+00:00 90% of agencies say clients expect more work for less money David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7496/budget_image-blog-third.jpg" alt="" width="200" height="132">Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to a new survey.</strong></p> <p>The <a href="http://www.designindustryvoices.com/">Design Industry Voices</a> report, which interviewed 500 agency staff, found that 80% said client budgets have been reduced and more than two-thirds (70%) said clients expect more work in pitches for free.</p> <p>The survey by Fairley &amp; Associates, Gabriele Skelton and On Pointe Marketing is now in its fourth year and suggests that digital and design agencies are feeling the squeeze as a result of the economic downturn.</p> <p>This is despite the fact that the Econsultancy and Experian <a href="http://econsultancy.com/uk/reports/marketing-budgets">Marketing Budgets 2012 Report</a> showed increasing levels of investment across a range of digital channels and disciplines.</p><p><a href="https://econsultancy.com/blog/61798-90-of-agencies-say-clients-expect-more-work-for-less-money/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10773 2012-09-27T09:46:00+01:00 2012-09-27T09:46:00+01:00 Four ways to maximise your marketing budget Jens Lundgaard <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3831/from_flickr_by_401_k__2012_photostream-home-page-post-blog-third.jpeg" alt="" width="150"><strong>The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures. </strong></p> <p>Marketing budgets were hit by weaker than expected sales and concerns about the strength of the economy in Europe.</p> <p>In the face of reduced budgets, the challenge for marketers is to find ways to become more efficient.</p> <p>We need to think smarter about how to get more out of our <a href="http://econsultancy.com/uk/reports/marketing-budgets">marketing budgets</a> and to make sure that we invest the resources we have in the channels that demonstrate the best returns.</p><p><a href="https://econsultancy.com/blog/10773-four-ways-to-maximise-your-marketing-budget/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8889 2012-02-02T15:44:00+00:00 2012-02-02T15:44:00+00:00 Budgets study shows mobile apps, QR codes and ads are top priority Vikki Chowney <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/5435/marketing-budgets-2012-report-packshot.png" alt="" width="150" height="113">57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year. </strong></p> <p>QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.</p>  <p><a href="https://econsultancy.com/blog/8889-budgets-study-shows-mobile-apps-qr-codes-and-ads-are-top-priority/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>