Posts tagged with Marketing Budgets

90% of agencies say clients expect more work for less money

Almost 90% of digital and design agencies believe their clients now expect more work for less money, according to a new survey.

The Design Industry Voices report, which interviewed 500 agency staff, found that 80% said client budgets have been reduced and more than two-thirds (70%) said clients expect more work in pitches for free.

The survey by Fairley & Associates, Gabriele Skelton and On Pointe Marketing is now in its fourth year and suggests that digital and design agencies are feeling the squeeze as a result of the economic downturn.

This is despite the fact that the Econsultancy and Experian Marketing Budgets 2012 Report showed increasing levels of investment across a range of digital channels and disciplines.

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Four ways to maximise your marketing budget

The last IPA Bellwether report indicated that UK marketing spending had fallen due to deteriorating business confidence and cost-cutting measures.

Marketing budgets were hit by weaker than expected sales and concerns about the strength of the economy in Europe.

In the face of reduced budgets, the challenge for marketers is to find ways to become more efficient.

We need to think smarter about how to get more out of our marketing budgets and to make sure that we invest the resources we have in the channels that demonstrate the best returns.

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Budgets study shows mobile apps, QR codes and ads are top priority

57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year. 

QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.

 

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