{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Marketing Campaigns

How to get marketing campaign timing right

When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country.

But how many people actually plan to visit a service station? The reality is that most don’t, ending up there out of necessity - you pull up, do what you need to do and you’re on your way again.

It’s all very convenient, but not really that satisfying.

If you think about your marketing campaign plan as a journey - your content development roadmap getting you from A (the idea) to B (the results), there are the inevitable publishing stops you need to make along the way.

Rather than making these an uninspiring experience like a service station dash, see them as your opportunity to give your audiences (your passengers) something to really remember.

1 comment

TV goes social: How brand marketers can learn from the best

Most brands tend to focus on their products and services when they use social media.

People, on the other hand, use social media to build and maintain connections - to chat to friends, family and to other people. 

They might visit a branded Facebook page to discover more about that company, or enter a competition occasionally, but if you want them to stick around, there has to be a bigger motivation than seeing how the brand is going to link its product to the latest sporting event.

People want to connect with people, and with stories. This is where the entertainment industry comes into its element.

While it’s true that most brands aren’t going to have the frenzy of interest around them that a major TV show does, there are things that businesses can learn from entertainment brands on social media.


Simple steps for measuring email campaign effectiveness

As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness. 

This is quite an interesting topic, and not just for email marketers.

Taking a very safe wild guess, I would estimate that most people who have access to an email address have received an email as part of a campaign.

So basically anyone who has signed up to Groupon, Asos, Econsultancy …

I could go on. But I won’t. Anyway...


Six tips for getting international B2B marketing right

Thanks in no small part to the internet, we live in a global economy in which companies can compete in markets they never would have a decade or two ago.

For B2B businesses in particular, globalization has created countless market opportunities. But exploiting them isn't always easy, and for companies already overwhelmed by the number of marketing options they have in their home countries, international marketing can seem like a daunting challenge.