Posts tagged with Marketing Jargon

copywriting

Users prefer facts to marketing jargon: Nielsen

Nobody likes reading marketing jargon, yet all corporate websites rely on a certain amount of fluffy language to fill their pages and sell their services.

However two studies from the Nielsen Norman Group indicate that content that’s rich with facts and short on jargon is actually a more effective way of attracting people to your website.

It should be pointed out from the start that these studies tested journalists and people using investor relation (IR) pages on corporate websites, so it’s difficult to draw any direct parallels with consumer copywriting.

But even so, I would suggest that the findings still give a useful indicator of the kind of content that web users are interested in.

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