Posts tagged with Marketing Mix

Six tips for getting international B2B marketing right

Thanks in no small part to the internet, we live in a global economy in which companies can compete in markets they never would have a decade or two ago.

For B2B businesses in particular, globalization has created countless market opportunities. But exploiting them isn't always easy, and for companies already overwhelmed by the number of marketing options they have in their home countries, international marketing can seem like a daunting challenge.

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Marketers have bought into social media, now what?

Still have questions about social media's impact on marketing? You shouldn't. According to a new report, "next year, four in five US businesses with at least 100 employees will take part in social media marketing."

If that prediction comes to pass, there won't be much room for debate about social media's significance. But the debates aren't over. Instead, the mainstreaming of social media with marketers means that the most interesting debates are yet to come.

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Q&A: SearchIgnite CEO Roger Barnette

As more and more marketing dollars flow to digital, marketers are increasingly active in multiple online channels, including search, display and social. Yet making sense of how they all relate to one another, and optimizing marketing spend across all of these channels, still often poses significant challenges.

Last week,  marketing provider SearchIgnite launched a new solution designed to break down the silos that keep marketers from managing multiple channels.

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