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Posts tagged with Marketing Operations; Marketing Efficiency; Compliance; Accountability

Marketing Efficiency

Why Marketing Operations is more than a resource management platform

With the increasing complexity in marketing, marketers are less able to prove the ROI and are not able to be 100% accountable, despite the promise that digital channels allow better tracking and provide more transparency. 

The issue is not that technology does not allow it, but that there are too many tools available for marketers.

This is indicated in the graphic below, showing 947 different companies providing marketing technology software.

With such a proliferation of tools, marketers find it difficult to be organized, to streamline their operations and to track marketing performance consistently and seamlessly, cross-channel and across markets.