Posts tagged with Marketing Roi

Optimising for your most profitable long-term customers

As hardworking e-commerce marketers, you might measure success using ROI, Customer Acquisition Rate, Net Profit, and so on. 

However, while these tactics are essential to the growth of any successful company, they don’t tackle the ultimate objective: managing campaigns to maximise customer lifetime value (LTV).


Will media agencies sound the death knoll for pure play PRs?

It has been interesting to watch the varied reactions following Volvo’s decision to appoint Mindshare to manage their SEO, digital PR and social media (PR Week May 8). SEO drives the effectiveness of digital PR and vice versa – irrespective of whether this is championed by PR agencies or traditional media agencies.