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Posts tagged with Marketing Spend

potato and money on calculator

Are marketers overspending on TV, display and even SEO?

Econsultancy's Media Budgets Index, in association with Datalicious, compares media budget allocation with perceived media consumption.

I've picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.

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Digital marketing budgets are growing (but are marketers battle-weary?)

Though digital marketing budgets are growing in 2016, there are signs of frustration among marketers when it comes to winning boardroom and organisational battles.

Our seventh annual Marketing Budgets Report 2016, sponsored by Oracle Marketing Cloud, was published this week.

The survey of almost 500 company and agency marketers reveals some important trends...


Marketing budgets to increase in Q3/Q4: report

Is the global economy back on track? There's probably no question more capable of sparking a heated debate. But if the optimism of marketing directors in the UK is any indication, things are getting better.

According to the Royal Mail’s second annual confidence tracker poll, conducted in partnership with The Marketing Society, found that a third of the UK's top marketing directors anticipated an increase in marketing spend in the second half of 2010. More importantly, only 13% of those polled expected their budgets to be cut.