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Posts tagged with Marketing Strategies

Building a Business Case for Attribution

Four top tips for building a business case for attribution

91% of marketers understand the value of attribution, yet many of the conversations I have suggest that most of them are struggling to justify spend on attribution technology internally.  


Investor: SEO is dead (to startups)

SEO may not be dead, but according to entrepreneur and angel investor Chris Dixon, it might as well be to startups.

According to Dixon, "SEO is no longer a viable marketing strategy for startups." Period. End of discussion.