Posts tagged with Marketing Strategy

10 top tips for those getting started with marketing automation

Automation has been a marketing goal for many years now. Most companies have identified tasks, such as abandoned cart emails, which are better handled by an always-on algorithm than a marketer.

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How digital transformation can revolutionise marketing

Most coverage of digital transformation refers to its impact on the business as a whole, with marketing as one small part of the discussion.  

At a recent Econsultancy event, delegates were offered insights by an industry expert into how digital transformation can transform marketing on its own.

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Via Yolanda on Flickr

Make your new marketing hires read this collection of articles

The marketing industry is notorious for not getting to the point.

Vendors wrap their services in complex hyperbole, creatives value medium over message, and blogs like this one (hands up) often fail to call them out.

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Your 2017 marketing plan should be defined by change and transformation

Welcome to 2017, the year where rapid change defines marketing.  

Are your people ready to embrace real change and build on current momentum? If so, you will see a real digital transformation this year - all the better for the company, your teams and your customers.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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Bridging the gap: uniting marketing and sales with employee advocacy

If there is one thing that all businesses in the world have in common – whatever their industry, size, internal structure and corporate culture – it's that they all need sales to thrive.

But, as is often the case, keeping up with the evolution of the purchasing cycle in order to be present where and when it matters is easier said than done.

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Attribution Methodology - Build, Model, Do

The three stages of attribution that are crucial to success

I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.

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23 nimble examples of agile marketing from ecommerce brands

For those of you who were following the saga of #GiveGregTheHoliday last week, you’ll be well aware of the power of agile marketing, Twitter and free holidays to Las Vegas.

The brands that leapt on the hashtag swiftly and with the most relevance, enjoyed a huge increase in promotion, brand awareness and a positive upswing in perception.

TrekAmerica would see its gift of a holiday to Vegas covered everywhere from BBC News, Mail Online, Buzzfeed to NPR, complete with embedded link to its Twitter page. 

The initial tweet was retweeted 245 times and TrekAmerica picked up roughly 600 followers over the next few days.

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Leads and opportunities are the primary B2B marketing measure, not 'attention'

We're at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back on squishy metrics like 'attention'.

Last week the esteemed Top Sales World blog published a piece entitled, “Attention (not leads) should be B2B marketing’s primary measure”.

I couldn’t disagree more. And, since the post doesn’t include a way to comment, I couldn’t disagree on the page itself, so I’ll do it here.

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How push notifications can boost your mobile strategy

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough of a pull for users, but other times the users might need a little push. 

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How to improve customer experience with effective onsite search

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Search optimisation is a well-discussed and documented marketing strategy to increase the visibility of your site and help customers find you.

But when we talk about search, most marketers focus their energy and investment in optimising content keywords, search engine ranking positions (SERP) and often overlook the power of an effective on site search engine.

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