Posts tagged with Marketing Tips

Online shoppers using different devices

How to combine attribution and segmentation data to achieve marketing success

Using customer segmentation and attributed reporting together allows you to gain greater insight into what drives your customers to purchase.

This is crucial information in a world where paths to conversion are so complex.

Attribution Methodology - Build, Model, Do

The three stages of attribution that are crucial to success

I recently spoke to top retail brands about their experience with attribution and one of the comments was particularly pertinent.

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Four marketing tips from an internet billionaire

Peter Thiel, a PayPal founder and an early Facebook investor, is one of the most talked-about and revered internet business pioneers. And a billionaire.  

His views on how to build a successful startup are required reading for entrepreneurs in Silicon Valley. and they can also help you come up with radical, new marketing strategies. Read on.