Posts tagged with Marketplaces

ebay logo

Brand pages on online marketplaces: A good idea, badly executed

If you were wise enough to setup an online marketplace in the early days of the internet and also had great business chops, you might have been a very rich person by now.

Some of the world’s biggest ecommerce companies are those that don’t actually sell any of their own products, or rely to a large extent on third-party sellers.

Amazon is the most obvious example, while eBay has also taken great pains to rebrand as a marketplace rather than an auction site (try saying that eBay is an auction site in a blog post and see how long it takes for the PRs to knock on your door).

Similarly, in the UK Play.com shifted from being an ecommerce site to an “online trading platform” after being bought out by Rakuten, a Japanese tech company that is best known for its Rakuten Ichiba marketplace.

5 comments
Tmall marketplace, China

10 advantages of selling on Ozon, Tmall and Allegro

There are many brands who have not considered selling on marketplaces like eBay and Amazon, let alone Ozon, Tmall and Allegro. 

But it’s an opportunity only the foolish would dismiss out of hand. For many brands it can bring in another big chunk of revenue if done well and a customised page on eBay for example, doesn’t necessarily devalue a brand’s image. 

BMW is one example of a company that successfully dipped its toe and then plunged into marketplaces. In fact, BMW used eBay before it had any of its own ecommerce functionality.

I attended the MetaPack Delivery Conference this week and heard from Al Gerrie of We Are Pentagon about the advantages of selling on marketplaces and what brands should look out for.

He also gave some detail on emerging marketplaces in growth areas such as Russia and China.

So what is there to know?

3 comments

Will Google have to start a marketplace?

With searchers choosing Amazon over Google for product searches and eBay resurgent, will Google have to launch its own marketplace to keep up?

Online retailers are a major source of advertising revenue for Google but shoppers are increasingly turning to Amazon as their shopping first port of call.  

In 2010 24% of shoppers began researching on Google verses 18% on Amazon, however in 2012 this had almost completely reversed with 30% on Amazon and only 13% on Google.

Google is clearly aiming to be the destination for product searches with the launch of Product Listing Ads (PLA). However, some industry experts are wondering whether to win in this space Google will need to go beyond simply advertising products and launch a fully-fledged marketplace.  

Here’s why...

4 comments
Online

Six ways to improve online marketplace listings

Christmas is coming and the geese are getting fat. OK, so it’s still relatively warm outside, but as we move into autumn, it’s time to start thinking about the holiday season.

Christmas is still the biggest shopping season for retailers and getting the holiday marketing campaigns, pricing and online strategy just right takes time.

Plus, once the sales hit it’s crucial to be able to shift any surplus seasonal goods.

3 comments

Start Me Up! A profile of Shoply

Launched last year, Shoply is a social shopping site which provides a marketplace for small brands and local business looking to sell online. 

I've been asking CEO Liad Shababo about Shoply...

1 comment

Airbnb thrives internationally, surpasses 5m nights booked: infographic

Last year, Airbnb, a marketplace that lets individuals rent out their flats and houses to others in a peer-to-peer fashion, raised a staggering $112m in funding. It also found itself in a PR crisis after the apartment of one of its host's apartments was practically torn apart by a guest.

But that apparently hasn't slowed the company's growth.

0 comments