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Posts tagged with Markmonitor

WHOIS privacy changes: what they would mean for brands

Proposals being considered by ICANN would limit the use of WHOIS privacy protection services that domain name owners frequently use to keep their domain registrations under the radar.

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The dark side of paid search: scams, fraud and trademark abuse

paid search scamTrademark infringement. Counterfeit merchandise. Domain squatting. Affiliate abuse. The old bait-and-switch. There are myriad ways of commiting fraud, but overall, some 600 million paid search clicks are stolen in the US every month.

At least, according to a recent study by MarkMonitor which found, based on an analysis of data from various sources including comScore, Marketing Sherpa, Hitwise and others, that one in seven brand-driven paid search clicks go somewhere they ought not to according to trademark law, affiliate agreements or the DMCA.

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