Posts tagged with Mar Tech

What is 'dark martech' and what challenges does it present?

An ominous-sounding term – dark martech actually refers to the practice of using homegrown technology or tools for marketing functions rather than third-party software solutions.

While many organisations might choose to go down this route, there are big challenges to consider. 

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Four challenges content marketers face every day and how they overcome them

The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.

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A recipe for the MarTech Layer Cake

Today’s “marketing stack” really consists of three individual layers.

Data management contains all of the “pipes” used to connect people and identity together; orchestration ties all the execution systems together to reach customers at the right time and channel; and AI is the brains behind the stack. 

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Five tips for how to future-proof your marketing technology

Marketing technology is growing up fast.

From its infancy in direct mail to email and desktop web-based adolescence, all the way through to an adulthood of mobile, social, and programmatic ad buying, the first three decades of marketing tech’s life have passed in a blur.

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How are marketers dealing with the martech onslaught?

At Econsultancy’s Festival of Marketing in 2015, attendees packed out the main hall to listen to a keynote from Colonel Chris Hadfield.

A heavily decorated astronaut, engineer and pilot, Colonel Hadfield talked about overcoming challenges and excelling under pressure, topics that modern marketers, or at least the successful ones, are familiar with. 

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What will impact Martech & Ad Tech trends in 2016?

The union between marketing technology and advertising technology is strengthening, like it or not.

I see two major meta-trends this year that are impacting technology and how marketers are going to apply it. 

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machine

Start Me Up! Machine, a platform that simplifies mobile programmatic buying

We haven't profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we'd get an overview.

Ashley Friedlein identified 'marchitecture' as his number one trend for 2016, with companies needing to articulate their 'marketing stack'. Machine seems to fit in somewhere here.

Heck, it's even got an animated, big-font scrolling-experience for a website.

Here's how the team describe their product...

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Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

Each year I select digital trends and developments which I believe will shape the industry and digital marketing planning and thinking.

These are a personal selection, so are somewhat esoteric and likely skewed to those which most interest me.

And each year there seem to be a different number. 

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