tag:econsultancy.com,2008:/blog/tags/masters-of-marketing Posts tagged with "Masters of Marketing" from the Econsultancy blog 2017-05-11T11:02:47+01:00 tag:econsultancy.com,2008:BlogPost/69084 2017-05-11T11:02:47+01:00 2017-05-11T11:02:47+01:00 Last chance to enter the Masters of Marketing Awards 2017 Ben Davis <p><strong>Brand marketers, agencies, consultants, designers and PRs, you have until Monday 15th May to enter the biggest and best marketing awards around.</strong></p> <p>Here's what you need to know about the <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing Awards 2017</a>...</p><p><a href="https://econsultancy.com/blog/69084-last-chance-to-enter-the-masters-of-marketing-awards-2017/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68390 2016-10-07T15:30:00+01:00 2016-10-07T15:30:00+01:00 The winners: Masters of Marketing Awards 2016 Ben Davis <p><strong>This week saw the Masters of Marketing 2016 award winners announced at a star-studded dinner hosted by Stephen Mangan.</strong></p> <p>The event kickstarted the two-day <a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">Festival of Marketing</a> (headlined by Steve Wozniak, Martin Sorrell, Keith Weed and Katie Price), where award winners and nominees had their work showcased in the Festival Gallery.</p><p><a href="https://econsultancy.com/blog/68390-the-winners-masters-of-marketing-awards-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68151 2016-08-11T12:56:00+01:00 2016-08-11T12:56:00+01:00 Announcing the shortlist for The Masters of Marketing Awards 2016 Ben Davis <p><strong>Our esteemed jury has been hard at work sorting the great from the good, and the Masters of Marketing Awards 2016 shortlist can finally be revealed.</strong></p> <p>The winners will be announced on 4 October, during a big bash that will kick off the Festival of Marketing.</p> <p>As usual, shortlisted work will be displayed in the Masters Gallery to 3,000 marketers at the Festival, which runs 5-6 October (<a href="http://www.festivalofmarketing.com/welcome?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">buy your tickets here</a>).</p> <p><a href="https://econsultancy.com/blog/68151-announcing-the-shortlist-for-the-masters-of-marketing-awards-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67945 2016-06-14T16:00:59+01:00 2016-06-14T16:00:59+01:00 Three reasons to enter the Masters of Marketing Awards 2016 Ben Davis <p><strong>The deadline for entry to <a href="http://www.festivalofmarketing.com/awards/categories?utm_source=econsultancy&amp;utm_medium=blog&amp;utm_campaign=econ%20blog">The Masters of Marketing Awards</a> is this Friday (June 17th).</strong></p> <p>Here's why you should enter.</p><p><a href="https://econsultancy.com/blog/67945-three-reasons-to-enter-the-masters-of-marketing-awards-2016/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67817 2016-05-10T09:34:00+01:00 2016-05-10T09:34:00+01:00 Four creative programmatic advertising case studies Ben Davis <p><strong>Entries are now open for this year's Masters of Marketing Awards, presented at the Festival of Marketing in October.</strong></p> <p><a href="http://bit.ly/1TxSeWM">There are many categories</a> but I thought I'd highlight the Programmatic &amp; Performance Marketing award by looking at last year's winner and a few other notable campaigns.</p><p><a href="https://econsultancy.com/blog/67817-four-creative-programmatic-advertising-case-studies/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67513 2016-02-15T11:17:00+00:00 2016-02-15T11:17:00+00:00 How Grey Goose used experiential marketing to tell its luxury story Jack Simpson <p><strong>Marketing <a href="https://econsultancy.com/blog/67181-how-aston-martin-uses-product-personalisation-in-a-luxury-market">luxury goods</a> is hard. As soon as you charge more than another brand for what is essentially the same product on the surface, you lose the biggest bargaining chip of them all: price. </strong></p> <p>You have to persuade people to choose your product for reasons other than its price tag, i.e. the quality, its rarity, the way it makes you look socially. </p> <p>This is the challenge Bacardi faced when trying to come up with a campaign for its Grey Goose vodka last year, and the resulting campaign won it a <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> award under the Luxury category. </p><p><a href="https://econsultancy.com/blog/67513-how-grey-goose-used-experiential-marketing-to-tell-its-luxury-story/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67447 2016-01-27T10:22:00+00:00 2016-01-27T10:22:00+00:00 The Economist: finding new readers with creative programmatic display Ben Davis <p><strong>For a while now, many have bemoaned the lack of creativity in display and programmatic advertising.</strong></p> <p>The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> award in the process.</p> <p>Proximity London was behind the work, marrying provocative content and contextual targeting to help The Economist target new users. </p><p><a href="https://econsultancy.com/blog/67447-the-economist-finding-new-readers-with-creative-programmatic-display/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67422 2016-01-20T15:02:00+00:00 2016-01-20T15:02:00+00:00 How Argos models PPC on TV, weather & seasonality Ben Davis <p><strong>When PPC is as important as it is for Argos, understanding how external factors impact on conversion and spend is vital.</strong></p> <p>Argos' paid search agency Summit won a <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> award in 2015 for doing just that, optimising bidding for the retailer in reaction to competitor TV ads, weather and seasonality.</p> <p>Let's look at the what made this a winning campaign...</p><p><a href="https://econsultancy.com/blog/67422-how-argos-models-ppc-on-tv-weather-seasonality/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67393 2016-01-11T14:27:05+00:00 2016-01-11T14:27:05+00:00 How Women’s Aid used digital OOH ads to make 327m people stop & look Jack Simpson <p><strong>Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.   </strong></p> <p>In a <a href="http://www.festivalofmarketing.com/awards?_ga=1.21805363.943174787.1449753420">Masters of Marketing</a> award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.  </p><p><a href="https://econsultancy.com/blog/67393-how-women-s-aid-used-digital-ooh-ads-to-make-327m-people-stop-look/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67391 2016-01-11T10:47:00+00:00 2016-01-11T10:47:00+00:00 The Boursin Sensorium: using Virtual Reality to sell soft cheese Ben Davis <p><strong>There is no better time for brands to use virtual reality as part of a PR or new product push.</strong></p> <p>Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed by the results.</p> <p>That's why the Boursin Sensorium was such an effective piece of <a href="https://econsultancy.com/blog/65230-10-very-cool-examples-of-experiential-marketing/">experiential marketing</a> in 2015, and worthy of a <a href="http://www.festivalofmarketing.com/awards?_ga=1.85707167.762110302.1450191097">Masters of Marketing</a> award.</p><p><a href="https://econsultancy.com/blog/67391-the-boursin-sensorium-using-virtual-reality-to-sell-soft-cheese/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67386 2016-01-07T14:18:02+00:00 2016-01-07T14:18:02+00:00 How the NHS used social media to triple blood donor registrations Jack Simpson <p><strong>The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.</strong></p> <p>In a social media campaign that won them an award at the <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.</p><p><a href="https://econsultancy.com/blog/67386-how-the-nhs-used-social-media-to-triple-blood-donor-registrations/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67373 2016-01-05T10:41:38+00:00 2016-01-05T10:41:38+00:00 Carlsberg: Probably the best content strategy in 2015... Ben Davis <p><strong>Carlsberg's 'Newsroom' felt like a standout content strategy in 2015, combining old-school acumen and great creative with modern PR.</strong></p> <p>The multichannel project began in March 2015, underpinned by Fold7, TMS, OMD and CliffordFrench, and went on to win a <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> award.</p> <p>Here are the highlights of a prodigious amount of work and some background on the newsroom project.</p><p><a href="https://econsultancy.com/blog/67373-carlsberg-probably-the-best-content-strategy-in-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67239 2015-11-24T15:22:00+00:00 2015-11-24T15:22:00+00:00 The ultimate ecommerce CRO & UX case study: RS Components Ben Davis <p><strong>RS Components is an ecommerce behemoth.</strong></p> <p>The B2B distributor of electronic components works at such scale that it provides a fantastic case study for conversion and user experience improvement.</p> <p>Awarded <a href="https://econsultancy.com/blog/67173-the-masters-of-marketing-2015-winners-day-two/">a Masters of Marketing gong</a> for its customer-centric transformation, let's take a long and detailed look at what this remarkable work entailed and how success was measured.</p><p><a href="https://econsultancy.com/blog/67239-the-ultimate-ecommerce-cro-ux-case-study-rs-components/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67173 2015-11-12T16:47:00+00:00 2015-11-12T16:47:00+00:00 The Masters of Marketing 2015 winners: Day Two Ben Davis <p><strong>The Festival of Marketing came to a close today, with day two seeing the announcement of more <a href="http://www.festivalofmarketing.com/awards">Masters of Marketing</a> winners.</strong></p> <p>The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.</p><p><a href="https://econsultancy.com/blog/67173-the-masters-of-marketing-2015-winners-day-two/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67172 2015-11-11T22:20:43+00:00 2015-11-11T22:20:43+00:00 Announcing The Masters of Marketing 2015 winners: Day One Ben Davis <p><strong>Day one of The Festival of Marketing saw the first ever winners of <a href="http://www.festivalofmarketing.com/awards">The Masters of Marketing awards</a> announced throughout the day.</strong></p> <p>The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.</p><p><a href="https://econsultancy.com/blog/67172-announcing-the-masters-of-marketing-2015-winners-day-one/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67053 2015-10-14T13:40:00+01:00 2015-10-14T13:40:00+01:00 Announcing the shortlist for The Masters of Marketing 2015 #TMOM15 David Moth <p><strong>The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing!</strong> </p> <p>The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.</p><p><a href="https://econsultancy.com/blog/67053-announcing-the-shortlist-for-the-masters-of-marketing-2015-tmom15/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66894 2015-09-07T10:27:00+01:00 2015-09-07T10:27:00+01:00 What makes great marketing? Russell Parsons <p><strong>In honour of the <a href="http://ecly.co/1L5KkCk%20">Masters of Marketing</a> awards, Marketing Week caught up with some the members of the Masters jury, the 60+ group who will judge the entries, to ask them the simple but $100m question: what makes great marketing activity?</strong></p><p><a href="https://econsultancy.com/blog/66894-what-makes-great-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66885 2015-09-02T10:39:00+01:00 2015-09-02T10:39:00+01:00 Top 100 UK digital agencies income reaches £1.7bn Christopher Ratcliff <p><strong>According to our <a href="http://digitalagencies.econsultancy.com/">Top 100 agencies report</a>, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.</strong></p> <p>This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.</p><p><a href="https://econsultancy.com/blog/66885-top-100-uk-digital-agencies-income-reaches-1-7bn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66874 2015-09-01T14:23:00+01:00 2015-09-01T14:23:00+01:00 Björn Borg underwear: why I think they’re the Masters of Marketing Parry Malm <p><strong>We asked a few friends of the blog to nominate their favourite brands in the <a href="http://ecly.co/1JouG5L">Brand of the Year</a> category at Econsultancy and Marketing Week’s new Masters of Marketing awards. Here is Parry Malm with his nomination…</strong></p> <p>Econsultancy asked me which brand I thought was truly a <a href="http://ecly.co/1L5KkCk">Master of Marketing</a>.<strong><br></strong></p> <p>After much thought, and I’m sorry Kanye, Ima let you finish, the prize goes to Björn Borg, the purveyor of colourful socks and underwear. Here’s why...</p><p><a href="https://econsultancy.com/blog/66874-bjorn-borg-underwear-why-i-think-they-re-the-masters-of-marketing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>