Posts tagged with Masters Of Marketing

rs components website

The ultimate ecommerce CRO & UX case study: RS Components

RS Components is an ecommerce behemoth.

The B2B distributor of electronic components works at such scale that it provides a fantastic case study for conversion and user experience improvement.

Awarded a Masters of Marketing gong for its customer-centric transformation, let's take a long and detailed look at what this remarkable work entailed and how success was measured.

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masters of marketing

The Masters of Marketing 2015 winners: Day Two

The Festival of Marketing came to a close today, with day two seeing the announcement of more Masters of Marketing winners.

The all-new awards combine the prestige of the Marketing Week Engage Awards and Econsultancy's The Digitals, and seek to showcase the best work all year round through both publications.

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masters of marketing

Announcing The Masters of Marketing 2015 winners: Day One

Day one of The Festival of Marketing saw the first ever winners of The Masters of Marketing awards announced throughout the day.

The shortlisted work was showcased from the Masters Gallery and broadcast across Festival TV.

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Announcing the shortlist for The Masters of Marketing 2015 #TMOM15

The entries are in and the votes have been counted, so it’s time to reveal the shortlist for the inaugural Masters of Marketing! 

The awards are a combination of Econsultancy’s Digitals and Marketing Week’s Engage Awards, so as you can imagine the quality of entries has been extremely high.

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What makes great marketing?

In honour of the Masters of Marketing awards, Marketing Week caught up with some the members of the Masters jury, the 60+ group who will judge the entries, to ask them the simple but $100m question: what makes great marketing activity?

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Top 100 UK digital agencies income reaches £1.7bn

According to our Top 100 agencies report, in the past year, the total fee income of the listed agencies has increased 15% from last year’s total of £1.48bn. Since 2014, the average fee income across the 100 has increased by 25%.

This rise is set to continue into 2016, with 77% of agencies saying they were ‘very optimistic’ about the next 12 months.

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Björn Borg underwear: why I think they’re the Masters of Marketing

We asked a few friends of the blog to nominate their favourite brands in the Brand of the Year category at Econsultancy and Marketing Week’s new Masters of Marketing awards. Here is Parry Malm with his nomination…

Econsultancy asked me which brand I thought was truly a Master of Marketing.

After much thought, and I’m sorry Kanye, Ima let you finish, the prize goes to Björn Borg, the purveyor of colourful socks and underwear. Here’s why...

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