{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Matthew Curry

Q&A: Matthew Curry on selling to older folks online

Matthew Curry is head of new media at Wiltshire Farm Foods, a firm that predominantly sells to the older generation.

And by older, we’re talking 80+, rather than 55+. As you might imagine, this is both a challenge and an opportunity. 

Matthew explains why usability and testing matters so much, and why you shouldn’t believe everything they tell you about the scroll bar.