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Mobile penetration varies hugely among APAC nations, however in developed countries such as Hong Kong and Singapore more than three-quarters of the population own a smartphone.
In response to this consumer trend APAC marketers have to place greater emphasis on mobile, which has resulted in some extremely creative campaigns.
Having previously investigated stats on m-commerce from the region, here are eight excellent examples of mobile marketing campaigns from APAC.
I should add a caveat here… ‘of varying degrees of quality’.
There are definitely six examples here, but I would suggest that only four and a half are actually 'innovative'.
I’ll start with the best one, which is the reason why I began this journey in the first place. Well that and an uncharacteristic wave of festive spirit after enjoying a post-lunchtime liqueur chocolate. Then if you can tread with increasing amounts caution through the remaining examples, that would be great.
So with the formalities dispensed with, let's begin...
What would it take to get you to do what I want? If I looked you in the eye when asking? If it was a Tuesday? If your name sounded like mine?
According to scientists, it’s the last. We feel more warmly towards people or things we associate with ourselves, like if my name was Mary Anne and yours was Marilyn. They’re close enough in sound and visual likeness that I’d be more apt to do you a favor than one for, say, Richard or Jennifer.
These kinds of findings, argued Nancy Harhut at Integrated Marketing Week, have implications for marketers because we’re trying to get people to do things all the time: click on a link, choose our product over another, like our company on Facebook.
Knowing the instinctive, reflexive behaviors that people rely on when making decisions helps our marketing strategies and how we go about designing the prompts or triggers to get others to do what we want.
Harhut identified seven that will help you on your way to world domination.
In the latest instalment of our blog series looking at how brands make use of the four major social networks, I’ve decided to take a closer look at McDonald’s.
McDonald’s is one of the most recognisable brands in the world, yet also has to battle a fair amount of negative publicity, so one would assume that its social accounts would be extremely active.
And without further ado, here is a quick look at how McDonald’s uses Facebook, Twitter, Pinterest and Google+...
This November 27th and 28th, Social Media World Forum took place in New York with speakers from major brands such as McDonald's, Endemol, Shell, Twitter, Google, and Pepsi.
We captured a few of your tweets, pictures and articles including a Pinterest case study from Scholastic and Four Season's love affair with Instagram for those of you who couldn't make it there.
Writing his memoir, ‘Goodbye To All That’, Robert Graves reminded himself that ‘people like reading about food and drink’; so I’ve decided to write about burgers and fried chicken, alongside social media (always adds flavour).
I want to investigate the idea that most people see BIG corporate Twitter accounts as some kind of barefaced shill, only followed by the devout.
I looked at KFC and McDonald’s tweets from October 2012, to see how they do it. This is by no means an exhaustive audit, nor is it scientific. I also add that I’m a pescetarian of six weeks, and following these feeds has been somewhat of a coping mechanism.
Targeting international customers involves a lot more than just translating a website. Global companies, such as McDonald's and Twitter, show the importance of adapting designs to reach different audiences.
It’s said an image can tell a thousand words, and a well-designed website can make or break an online company. But the message it’s sending can vary depending on the audience.
Communicating effectively with global customers can involve much more than simply translating the content. It also means thinking carefully about other design aspects, from choice of colours to navigation.
Rick Wion, the director of Social Media at McDonald's, opened his presentation at Blogworld in New York this week with the statement "everyone loves a crisis."
Controversy spurs conversation, crisis can drive traffic, and hand-wringing draws a lot of attention. In most cases, pundits are very good at it.
But what can you do as a company to navigate these waters?
Fast food chain Wimpy has made created 15 special ‘Braille' hamburgers as part of an influencer relations campaign to promote its new Braille menus in South Africa.
Wimpy chefs used sesame seeds on the top of buns to spell out ‘100% pure beef burger, made for you'.
Location-based services like Foursquare saw their popularity increase dramatically in 2010, and along with that popularity came plenty of press attention. To some, location-based services may represent the holy grail of mobile marketing for brick-and-mortar businesses.
But are brick-and-mortar marketers overestimating how much these services can help them?
The Gawker hack, in particular, has garnered a lot of attention because the hackers seem most interested in humiliating the popular blog. They have released the emails and passwords of more than 1m of Gakwer's registered users.
Specialty fast-food chains like Chipotle and Chick-fil-a are extremely good at engaging consumers online. These smaller brands have become so adept, they’re emerging as real competitors to mega-brands like McDonald’s and Starbucks in terms of digital exposure.
Stats from media measurement firm General Sentiment show just how valuable that digital exposure actually is.