Posts tagged with Mec

Four paths marketers must take to put mobile first

With 6 billion phones on the planet and 1 billion of them smart phones, mobile is growing faster than ever. Tablets are close behind with 30% of Americans owning tablets or eReaders that are internet enabled. But what are we are marketers and businesses doing about it?

According to today's presentation by MEC's Global Chief Strategy Officer, Melanie Varley, and their Head of Mobile and Emerging Platforms, North America, Andy Wasef, the only way to be creative is to be mobile. Now, more than ever, we need to think of mobile first instead of an add on further into the process of developing a campaign or experience.

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Q&A: Web metrics magician Jim Sterne

jim sterneIt's unlikely anyone in digital marketing is unfamiliar with  Jim Sterne. His career as a marketer, author, conference chair, speaker, and above all, web metrics guru has earned him international renown and respect. Jim will deliver one of three keynotes at Econsultancy's Peer Summit in New York in October, so we caught up with him to find out what he'll be sharing with the audience, and what's been on his mind lately in terms of how metrics can help build organizations.

Q: So, what are you going to be discussing at your Peer Summit keynote?

A: My favorite topic these days is using Web metrics to drive the business. What I mean by that is most people are using Web analytics as a benchmark: how did we do yesterday, and how are we doing today? Smart people are actually analyzing to optimize their website. The advanced people are using Web data to optimize all of their marketing. They're measuring what's happening on their website to inform the rest of their marketing. So when Best Buy does a television ad about Twitter, that's what I'm talking about. Really good companies - and I've only come across a couple of them - are actually using it to drive their business. In other words, watching behavior online to determine what new products or features or territories to move in to.

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