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Posts tagged with Media Math

Ad agencies aren't going away. But some of their services may be.

It was all about data at the Digiday conference in New York today. Marketers had converged to discuss the future of advertising agencies, behavioral targeting, and ad networks, and were probably relieved to hear reiterations that their collective demise had been overstated.

All three topics are constantly on the precipice of being verbally written off. There's talk of Google and ad networks killing off ad agencies, privacy concerns killing the practice of behavioral targeting, and ad networks cutting off air to one other.

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