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Posts tagged with Media

newspaper

Despite all the challenges of 'distributed news', traditional brands are vital for social

The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.

Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.

Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.

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the economist logo

What does content strategy mean at The Economist?

The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.

I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.

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targets

Should we be in the creative's corner against programmatic?

At Econsultancy's recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.

Then this morning I read a beautifully concise post from the Ad Contrarian.

I'll quote from both the conference and the blog post and you can make up you're own mind as to the dangers posed by personalization to the art of advertising.

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quartz app

Six trends the new Quartz app has joyfully piggybacked

The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.

When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.

Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.

The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.

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the sun

The Sun on customer service and life behind the paywall

The Sun ducked behind a paywall in August 2013, so now feels like a good time to find out how it's all been going at Sun+

Beverley Mcintyre is Director of Member Services and Support at News UK. I was glad to catch up with her about customer service behind the paywall, as well as some other interesting aspects of the business, namely advertising and changes to the organisation as a whole.

For more on publishing, check out the Econsultancy Native Advertising report or these posts on publishing.

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ebook

Paperback vs. ebook: the staging ground for a generational battle

The recent Hachette and Amazon standoff got me thinking again about the e-reader. 

Of all the transformations of physical media to digital, I can’t think of one that has rumbled on and divided audiences like the paperback to ebook. 

Arguably not CD to MP3, maybe because people could still burn CDs from iTunes (the move to subscription music was more gradual) whereas people can’t print their ebooks on a whim. 

Arguably calls to SMS to messaging apps, DVDs to streaming, physical games to computer games, these were easy transitions.

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Tracking user behaviour and the world of cookies

In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions.

I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows.

I'll then look at the next generation consumer and cross device tracking opportunities to see how we could operate in a cookie free world. 

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cuddling devices

Smartphones, tablets or TV: How do we consume media in 2014?

How do we consume media in 2014? And what media? And on which devices?

Ofcom released The Communications Market Report in August 2014 and it's chock full of interesting data and charts on the UK market.

I've previously looked at mobile and tablet usage. Now I'm turning by attention to the broader topic of media uptake, in its various forms.

For more statistical goodness, download our Internet Statistics Compendium...

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virgin media

Virgin Media: the paragon of brand storytelling?

The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers.

But looking at the annual list from AESOP, it's Virgin Media that jumps out at me as a storytelling brand that breaks the mould.

Here I round up some of its activity that falls into my nebulous understanding of storytelling.

Let me know if you agree. 

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Twitter can fix journalism's painful paywall problem

I'm as keen as anyone for journalism to become financially sustainable again.

But every time I click an interesting link in a tweet and smash up against an inflexible paywall, my heart rather sinks.

It's a prime example of an interface challenge for an imperfect system. And crucially, it stems incoming traffic and good will.

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Native advertising world cup

What native advertising can learn from the World Cup

The World Cup in Brazil has created an online buzz;. Swathes of content have outpoured online and social media activity has been off the scale.

While England, Spain and Italy will be licking their wounds and flying home in disappointment, we take a look at what comparisons can be drawn between native advertising and the sporting event of the year.

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Q

Quartz: what's so great about it?

What’s so great about Quartz?

Quartz is a business news publication that's been talked about a lot since its founding, by Atlantic Media Company (publishes The Atlantic), in 2012.

It's built on WordPress, is mobile-first and characterised by a strong team of journalists that produces engaging short and long content that's incredibly sharable.

Here's some more answers to the question 'what's so great about Quartz?'

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