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Marketers have more channels than ever in which to hawk their wares, and combined with our 24/7, media-obsessed culture, marketers arguably have more opportunities than ever to reach consumers.
For better or worse, marketers are under enormous pressure to capitalize on these opportunities. But increasingly, it's worth asking: just how many of them are really worth pursuing?
This is a question the marketers behind Poland Spring had to answer when United States Senator Marco Rubio needed a sip of water during his televised response to President Barack Obama's State of the Union address on Tuesday. Yes - he happened to reach for a bottle of Poland Spring. Rubio's thirst-quenching move was likely seen by millions and, perhaps undeservedly, became one of the biggest highlights on one of the biggest nights in U.S. politics.
Last year, Facebook went public in what was one of the most highly-anticipated and, as it turned out, disastrous IPOs of all time. In the past several months, the world's largest social network has managed to convince Wall Street that it will eventually monetize its billion-plus users.
That's good news for the number two social network, Twitter. Last week, reports surfaced that global investment powerhouse BlackRock is reportedly looking to buy $80m of Twitter shares from early employees, and some believe that the company will look to go public as soon as this year.
Fairfax Media is starting to prepare for the time when print newspapers are no longer viable, laying out their plans to become an entirely digital company.
Chief executive at Fairfax Media Greg Hywood spoke to shareholders last month to discuss the future of the company and he made one thing very clear - the focus will be on digital.
Almost 12 million Australians headed online to watch videos in September, streaming 1.5 billion videos and averaging 5 hours and 23 minutes of viewing time, according to a new report.
The Nielsen Online Video Report showed that Australians are continuing to embrace online videos, averaging 127 videos each in the month of September.
Despite its relative youth, Google+ now has over 100 million signed up user accounts and many big brands have at least created a presence on the site.
But you might expect major media sites to be leading the way, given the potential to share content and drive traffic. So how well are national newspapers in the UK and US doing when it comes to Google+, and who’s leading the way?
Here are the stories and links we’ve tweeted, posted, passed around the UK office and shaken our heads at.
Check back later to get the skinny on what our US team has been reading too.
Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.
Last week, he gave one of the keynotes at Ad:tech Sydney, based upon digital storytelling and why marketers need to surrender the idea that brands control their messaging. I was able to catch up with him afterwards, where he generously expanded his thoughts on this complex topic.