The constant announcements about the death of print media may be premature, but there is little doubt that traditional print media companies have been some of the hardest hit in the past decade as digital media has taken much of the spotlight.
And the hits keep coming: eMarketer says adults in the United States are now spending more time using their mobile devices than they are consuming print media.
Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?
I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.
A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.
The future of television may be digital, but if you're a player in the
digital space looking at the meetings and parties taking place as
television networks wrap up their annual upfront sales efforts, it's
hard not to be a little bit jealous at all the money that still gets
lavished at broadcast and cable ad inventory.
So this year, some digital players are hosting their own "upfronts" in
an effort to get advertisers thinking about the commitments they should
be making to digital ads.
In the years before the financial crisis, we saw asset values rocketing, a host of new buzzwords appearing and a shared conviction that growth would be eternal. So how is that different from social media right now?
What makes a good online media planner?
Planning an online PR campaign doesn’t necessarily require the same skills as a paid search one, or developing a social media strategy may not need the same proficiencies as that of an email one.
Digital marketing, communications and advertising isn’t now just restricted to the internet, especially as online channels continue to develop and merge into offline ones.
For example, we’re seeing traditional advertising space, such as television and outdoor display evolving into digitally-driven platforms, like connected TV and electric billboards.
Here are 14 truly great examples of where technology acts as the glue between digital and traditional advertising space...
A new study by Econsultancy explores the opportunities and challenges in media and publishing using feedback from nearly 500 media company CEOs and senior executives.
Back when social media first burst into the mainstream in a big way and
popular Web 2.0 services like Digg and Flickr were the subject of
articles touting phrases such as "the wisdom of crowds" and buzzwords
like "democratization," it might have seemed that the web was truly
changing the fundamental dynamics of information distribution.
But a new CNN study hints that some of the hype around this notion has been overblown.
An overwhelming majority of reporters and editors now depend on social media sources when researching their stories, but they turn to PR for primary research and context.