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Posts tagged with Media Com

MediaCom's six lessons for mobile marketing

Marketing giant MediaCom has been sharing some valuable lessons it learned from running mobile marketing campaigns.

During a speech at IAB Mobile Engage, MediaCom’s managing partner for mobile and innovation Stefan Bardega said that 18% of the company’s digital ads were now viewed on mobile screens.

This has increased from 4% in just over a year.

Here are Bardega's tips on how businesses should approach the mobile channel...