Posts tagged with 'Mercedes'
Here are some of the finest branded Instagram videos from February 2014, or Instavids as nobody in their right mind calls them.
Last week I discussed the future of Instagram video and Vine in the post has Instagram really killed Vine?
It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway.
I round-up the best branded Vines on a monthly basis (here are the best branded Vines of February) and I personally feel that there’s still massive potential for the only one-year old Vine when it comes to improving brand perception and connection.
So what separates Vine from Instagram video apart from the obvious technical differences? Perhaps by looking at these examples of Instagram videos from brands we’ll be able to understand how each platform can exist side-by-side whilst remaining different enough to be worthy of separate time and investment.
Hashtags in social media marketing are overused and under-appreciated, but it also can be hard to measure the success of hashtag campaigns.
Marketers need to do more than count likes and followers. They need to truly understand sentiment, language, tone of voice, and the trends of how conversations unfold, and campaigns are re-appropriated, around their chosen hashtag.
The experience of buying and owning automobiles is being remade in mobile channels. Apps, tablets, and new interoperability are changing how manufacturers and dealers connect with customers, and how we connect with our cars.