tag:econsultancy.com,2008:/blog/tags/merchandising Posts tagged with "merchandising" from the Econsultancy blog 2017-08-06T13:30:00+01:00 tag:econsultancy.com,2008:BlogPost/69292 2017-08-06T13:30:00+01:00 2017-08-06T13:30:00+01:00 This online retailer uses AI for product categorisation – here's how Ben Davis <p><strong>Whilst the use of machine learning in marketing seems to be skyrocketing, there’s a dearth of coverage in the media that tries to get to the bottom of this technology in terms a layman can understand.</strong></p> <p>I am irrefutably a layman, and have written a little on the topic of AI for Econsultancy, often specifically about ecommerce. You can read some of my previous articles here:</p><p><a href="https://econsultancy.com/blog/69292-this-online-retailer-uses-ai-for-product-categorisation-here-s-how/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67476 2016-02-05T14:04:00+00:00 2016-02-05T14:04:00+00:00 How to lift ecommerce conversion rates when they’ve plateaued Ari Shpanya <p dir="ltr"><strong>Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level.</strong></p> <p dir="ltr">However, there's one statistic that is slightly disconcerting for many retailers. </p><p><a href="https://econsultancy.com/blog/67476-how-to-lift-ecommerce-conversion-rates-when-they-ve-plateaued/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67360 2015-12-23T11:20:01+00:00 2015-12-23T11:20:01+00:00 Why data mining is the future of online retailing Ari Shpanya <p dir="ltr"><strong>Imagine for a minute that the year is 1849.</strong></p> <p dir="ltr">A new resource has been discovered in the rolling hills of California, and some say it can make you rich.</p> <p dir="ltr">Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home?</p><p><a href="https://econsultancy.com/blog/67360-why-data-mining-is-the-future-of-online-retailing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66249 2015-03-31T16:43:55+01:00 2015-03-31T16:43:55+01:00 Three brands that prove the relationship between pricing and positioning Ari Shpanya <p><strong>The way retailers choose to position their brand often justifies different price points. </strong></p> <p>These three brands are proof of that.</p><p><a href="https://econsultancy.com/blog/66249-three-brands-that-prove-the-relationship-between-pricing-and-positioning/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66085 2015-02-13T15:07:31+00:00 2015-02-13T15:07:31+00:00 15 quotes that define the state of the ecommerce industry Ari Shpanya <p><strong>The world of <a href="https://econsultancy.com/topics/ecommerce/">ecommerce</a> has come a long way the past couple of years. </strong></p> <p>We’ve assembled these quotations from various thought leaders and beyond to summarize tactics that have changed the way customers and businesses alike interact in the industry.</p><p><a href="https://econsultancy.com/blog/66085-15-quotes-that-define-the-state-of-the-ecommerce-industry/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65656 2014-10-27T15:41:16+00:00 2014-10-27T15:41:16+00:00 How Nike’s merchandising strategy can help retailers of all types Ari Shpanya <p><strong>Most people enter the retailing business because of their love and knowledge of a particular product, or their notice of a gap in the value chain for that project. </strong></p> <p>A love of sports and fitness led to the creation of one of the largest companies in the world: Nike. But the climb to the top wasn't easy, for Nike's unique sneaker offerings was once a niche market.</p> <p>Luckily, its merchandising abilities allowed it to become what it is today.</p><p><a href="https://econsultancy.com/blog/65656-how-nike-s-merchandising-strategy-can-help-retailers-of-all-types/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65269 2014-07-31T11:30:00+01:00 2014-07-31T11:30:00+01:00 Start Me Up! Hubba: the free product information network Ben Davis <p><strong>Hubba is about keeping all that product information in one place, where everyone can access it and where the data is fit for use in marketing and commerce.</strong></p> <p>I asked the team about their future. Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/65269-start-me-up-hubba-the-free-product-information-network/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64481 2014-03-10T13:58:41+00:00 2014-03-10T13:58:41+00:00 Finding your best customers with the RFM matrix Ben Davis <p><strong>Ecommerce is simple. That’s the premise of this post, which follows on from ‘<a href="https://econsultancy.com/blog/64477-simplifying-ecommerce-finding-your-best-products">finding your best products</a>’. The heart of ecommerce is finding your best products and your best customers, in the pursuit of most profit.</strong></p> <p>The old mail-order mantra of ‘recency, frequency and monetary value’ (RFM) is still useful here. Categorising your customers based on an RFM matrix is the start of identifying your hero customers, and those that need a little more attention.</p> <p>These posts have been taken from a talk given by <a href="http://www.linkedin.com/in/mikebaxter">Mike Baxter</a>, Econsultancy long-time friend and consultant (author of the <a href="https://econsultancy.com/reports/checkout-optimization-guide">Checkout Optimisation guide</a>, amongst other things), at a recent breakfast briefing with Ometria.</p> <p>Let’s see what Mike had to say…</p> <p><a href="https://econsultancy.com/blog/64481-finding-your-best-customers-with-the-rfm-matrix/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63358 2013-09-23T09:31:00+01:00 2013-09-23T09:31:00+01:00 The ecommerce treasure hunt: how to breathe serendipity into your site Ben Davis <p><strong><a href="http://econsultancy.com/uk/reports/ecommerce-best-practice-compendium">Conversion optimisation</a> is great, but to some extent it works on the premise that customers know what they’re looking for. Ok, checkouts, calls to action, merchandising should always be finessed, but optimisation is a means of squeezing more from specific intent.</strong></p> <p>But what if moving the customer towards the magpie psyche is the future of selling online?</p> <p>A new ecommerce model is emerging and it works on the premise that customers can be encouraged to ‘bag at will’. All retailers need to do is surface rarer, quality products that are socially proven and most importantly look great.</p><p><a href="https://econsultancy.com/blog/63358-the-ecommerce-treasure-hunt-how-to-breathe-serendipity-into-your-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63325 2013-09-02T11:28:00+01:00 2013-09-02T11:28:00+01:00 Nine ways to use site search data for merchandising Graham Charlton <p><strong>The terms that customers type into your site search box represent <a href="http://econsultancy.com/uk/blog/10680-how-can-you-make-the-best-use-of-site-search-data">a wealth of valuable data</a> that can be used to learn about your users’ behaviour. They are essentially telling the retailer what they want in their own words. </strong></p> <p>This data can be used in a number of ways: to improve the site search functionality, to <a href="http://econsultancy.com/uk/reports/ecommerce-best-practice-compendium">optimise results pages</a> for common searches, and to improve merchandising. </p> <p>Here, I look at 10 ways to improve merchandising with smart use of site search data, with thanks to some examples from <a href="http://www.sli-systems.com/">SLI Systems</a>. </p> <p><a href="https://econsultancy.com/blog/63325-nine-ways-to-use-site-search-data-for-merchandising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11028 2012-11-07T08:47:04+00:00 2012-11-07T08:47:04+00:00 Site search: install, optimise and maintain Vishal Srivastava <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3132/search-button-mag-glass-blog-third.png" alt="" width="107"></strong></p> <p><strong>Site search is critical to the success of your online business. And now that more people use mobile phones and tablets to surf the web and shop, you need to be sure you’re always delivering as short a path as possible to the “add to cart” button, without distracting them by too much extra information.</strong></p> <p>When it comes to search, install and forget no longer works. Delivering a great search experience requires constant attention – but the good news is your search data is a big help in this regard. </p> <p>By examining <a href="http://econsultancy.com/uk/blog/10680-how-can-you-make-the-best-use-of-site-search-data">site search data</a> you can learn about your customers’ favourite products as well as the terms they use in your search box, their responses to promotional offers, and seasonal trends.</p><p><a href="https://econsultancy.com/blog/11028-site-search-install-optimise-and-maintain/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10920 2012-10-19T11:00:00+01:00 2012-10-19T11:00:00+01:00 Five tips to optimise e-commerce site search Chris Moffatt <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/4762/sitesearch-home-page-post-blog-third.png" alt="" width="170">Internal <a href="http://econsultancy.com/uk/reports/site-search-report">site search</a> is a core component of most e-commerce sites, but it's rarely optimised to its full extent.</strong></p> <p>Tools such as Fredhopper, Endeca and Adobe Omniture Merchandising can help enormously in this matter but there are certain generic tasks that anyone can perform to help optimise their internal search, no matter what tools you're using.</p> <p>I'll concentrate on the retail sector, but these tips could be translated to other sectors too. Here are five tips to try:</p><p><a href="https://econsultancy.com/blog/10920-five-tips-to-optimise-e-commerce-site-search/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10680 2012-09-11T11:16:00+01:00 2012-09-11T11:16:00+01:00 How can you make the best use of site search data? Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/3132/search-button-mag-glass-blog-third.png" alt="" width="107">I've recently looked at <a href="http://econsultancy.com/uk/blog/10407-site-search-for-e-commerce-13-best-practice-tips">site search box design</a>, and <a href="http://econsultancy.com/uk/blog/10413-site-search-results-pages-examples-and-best-practices">best practices for results pages</a>. Today, we look at how to use site search data. </strong></p> <p>The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour. </p> <p>This data can be used to improve the site search functionality, to optimise results pages for common searches, improve merchandising and more.</p> <p>I've been asking several e-commerce experts about how site search data can be used most effectively...</p><p><a href="https://econsultancy.com/blog/10680-how-can-you-make-the-best-use-of-site-search-data/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10488 2012-08-07T14:40:00+01:00 2012-08-07T14:40:00+01:00 Television networks adopt Rovio's Angry Birds merchandising strategy Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1982/angry_plushies-blog-thumb.jpg" alt="http://assets.econsultancy.com/images/resized/0002/1982/angry_plushies-blog-thumb.jpg" width="100" height="64">In today's multi-channel, multi-platform world, it's increasingly difficult for television networks to lure viewers to their shows. To succeed and build an audience, on-network promotions just won't cut it.</strong></p> <p>So a growing number of networks are turning to a strategy that has done quite well for a very different type of media company, Rovio, the maker of the hit gaming franchise Angry Birds.</p><p><a href="https://econsultancy.com/blog/10488-television-networks-adopt-rovio-s-angry-birds-merchandising-strategy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10186 2012-06-26T17:29:21+01:00 2012-06-26T17:29:21+01:00 Boost relevance through powerful online merchandising Bruce Ernst <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/0223/store-aisle-blog-third.jpg" alt="" width="200" height="133">Whether selling products in a department store or digital downloads online, the principles of <a href="http://econsultancy.com/uk/blog/7978-10-basic-merchandising-tips-to-increase-sales">merchandising</a> are the same: Companies must make it easy for customers to discover, consider, and ultimately purchase their products and services.</strong> </p><p>When it comes to online merchandising, however, marketers have traditionally lagged behind their brick-and-mortar counterparts, the latter having the advantage of real-time interaction with a customer in order to best guide their purchasing decisions.</p> <p>The challenge for online marketers is to figure out how to seamlessly deliver the same personal experiences to online customers.</p><p><a href="https://econsultancy.com/blog/10186-boost-relevance-through-powerful-online-merchandising/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10083 2012-06-11T14:48:00+01:00 2012-06-11T14:48:00+01:00 How merchandising can give independent retailers an advantage Malcolm Duffitt <p><strong><img style="float: left;" src="http://farm1.static.flickr.com/39/105236649_cd52c9d82a_m.jpg" alt="olive oil by Muffet, on Flickr" width="183" height="134"></strong></p> <p><strong>With the retail sector still in the grip of one of the longest recessions anyone can remember, it’s no surprise that many retailers are as depressed as their margins. </strong></p> <p>Few have any real experience of being in a prolonged downturn and even fewer understand the implications of the changes being brought about by the shift to online.</p> <p>For small independents who often lack the resources or access to specialist advice they need to navigate their way through these challenges, the shift in the retail landscape has been particularly difficult to handle.</p> <p>The solution lies in delivering a <a href="http://econsultancy.com/uk/blog/7978-10-basic-merchandising-tips-to-increase-sales">best practice approach to merchandising.</a>..</p><p><a href="https://econsultancy.com/blog/10083-how-merchandising-can-give-independent-retailers-an-advantage/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9373 2012-03-22T10:26:00+00:00 2012-03-22T10:26:00+00:00 Site search and merchandising: seven key takeaways from Digital Cream Matthew Curry <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7084/arsenal--emirates-stadium-london-general_1055266-blog-half.jpg" alt="" width="300" height="225">Last week at the Emirates Stadium in London, Econsultancy's Digital Cream event invited client-side Marketers to learn from their peers across a breadth of topics, from Customer Experience, Conversion Rate Optimisation to Social Media Monitoring. </strong></p> <p>I was pleased to moderate the Site Search &amp; Merchandising roundtable, sponsored by <a title="Site Search, Merchandising and Nvaigation Solutions from SLI Systems" href="http://www.sli-systems.com/">SLI Systems</a>. The roundtable was in the form of three in-depth peer-led discussions regarding the issues most faced by marketers regarding site search.</p> <p>Attending the roundtables were a mix of companies, most importantly, not just those with a traditional e-commerce arm.</p> <p>This meant that the conversation had to be abstracted to cover several different types of content; not just product, but Guides &amp; Help, Technical Specifications and Entertainment &amp; Video.</p> <p>However, what these companies had in common was the concept of using content to aid conversion. Several attendees from content-driven &amp; entertainment sites had complex attribution models to link conversion back to the content viewed.</p><p><a href="https://econsultancy.com/blog/9373-7-key-issues-on-site-search-merchandising-from-digital-cream-london/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7978 2011-11-10T10:07:00+00:00 2011-11-10T10:07:00+00:00 Five basic tips on merchandising and conversion Depesh Mandalia <p><strong>Merchandising a website takes many forms and is often considered separate to conversion management, but they are in fact deeply integrated.</strong></p> <p>If you're selling a physical product which requires delivery then merchandising activities could evolve around the category, product, range, accessories and indeed delivery itself. </p> <p>If you're merchandising a less-tangible product like a service or piece of software, you could merchandise a need, benefits, the service, related products as well as payment options.</p> <p>Having been asked a few months back to create a presentation on basic merchandising tips I felt compelled to share them with fellow marketers.</p><p><a href="https://econsultancy.com/blog/7978-10-basic-merchandising-tips-to-increase-sales/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7184 2011-03-31T09:49:53+01:00 2011-03-31T09:49:53+01:00 20 ways for etailers to optimise site search and navigation Chris Moffatt <p><strong>Improving your site search and navigation can have a dramatic impact on sales. Not being able to find the product you want is one of the top - and sometimes overlooked - barriers to conversion. </strong></p> <p>In this article I've attempted to summarise what I see as the most important steps to improving the customer experience. While some require specific technology, many of these ideas can be implemented on any website.</p><p><a href="https://econsultancy.com/blog/7184-20-ways-for-etailers-to-optimise-site-search-and-navigation/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>