Posts tagged with Metrics

usa today logo

As Facebook cracks down on a major spam operation, USA Today loses millions of Likes

While the number of fake accounts on Facebook's billion-plus member social network might be a rounding error in the overall scheme of things, the world's social networking giant isn't ignoring the problem.

Facebook acknowledges that fake accounts are "closely related to the creation and spread of spam," and last week it detailed how it's has been cracking down on abuse, including bots used to create fake accounts and paid likes.

1 comment

Marketers plan Facebook audits following metrics faux pas

With the world's largest social network, it's no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge.

According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they're running on the social network.

0 comments
email

Four email marketing basics to always keep in mind

Econsultancy has published a new report titled The Fundamentals of Email Marketing.

Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom.

3 comments

Analytics demystified, part II: Metrics, PIs and KPIs

Measuring marketing performance is fundamental to digital marketing analytics.

In fact, our ability to measure results accurately is a distinguishing feature of digital marketing.

0 comments

Seven big challenges facing healthcare marketers

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. 

And perhaps few face the number of challenges that confront healthcare marketers.

Here are seven of the biggest that this group must contend with.

1 comment

Healthcare marketers making progress on measurement & metrics

Measurement is top of mind for marketers and the organizations they serve, but it's rarely a cut-and-dry matter.

That's particularly true for healthcare marketers.

0 comments

What Twitter's new Like button means for marketers

Thanks to Facebook, the word 'like' has become an ubiquitous part of internet jargon.

Now, one of Facebook's biggest social rivals has decided to piggyback on the word it made famous.

5 comments

Five ways to identify potential brand champions

Despite all of the opportunities the internet has created for brands to market themselves to consumers, brands still covet consumers who sing their praises and help drive sales through word-of-mouth recommendations.

1 comment

comScore: the desktop is far from dead

Thanks to the proliferation of smart phones, mobile has seemingly taken over the web, forcing companies to build mobile-friendly experiences, or else.

But that doesn't mean that the desktop is dead. 

4 comments

A new ad metric? The Financial Times creates 'cost per hour'

Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend.

To a large extent, the use of these metrics makes sense. They are simple and for many channels, are reasonably meaningful. But that doesn't mean that there's no room for innovation.

3 comments

Three metrics every business needs to know

Businesses today often have more metrics than they know what to do with.

Thanks in large part to multiple online platforms, companies frequently have access to large volumes of data.

From their websites to their bank accounts, data is plentiful, and there is no shortage of services that aim to analyse that data and make it meaningful.

1 comment

A Smörgåsbord of Content Marketing Metrics

What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

Back in 2012 we published some research on attitudes to measuring content marketing. After surveying 1,300 marketers we found that unique visitors was the main metric used to determine whether content was successful, followed by views, and then time spent on site.

These are perfectly reasonable things to track, and they are meaningful to a point, but most businesses will only invest in things that affect profits and sales. With that in mind, views and visits might not be best thing to focus on.

So what are the best content marketing metrics to track? After all, there’s more to life than visitors and page impressions, right? 

4 comments