Posts tagged with Michael Rubenstein

The rise of real time bidding

Much has changed during the rise of online bidding, social media and video that it has made the old ad serving companies irrelevant.

Michael Rubenstein, president of AppNexus, has been working for the past three years on developing better technology in the ad serving space.

AppNexus has grown very quickly into a global company and is trying to establish a new standard for advertising technology.

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