Posts tagged with Millenials

Publishing for millennials and reaching the 'hard-to-access' generation

Located in the heart of London’s ad-land, The Charlotte Street Hotel is an appropriate setting to meet two young publishing entrepreneurs.

Liam Harrington is the Co-Founder of UNILAD, a UK millennial-focused publisher site whilst Alex Attinger is the Managing Director of ContentClick, an ad platform and content ad network.


How 7UP used social to connect with a younger audience

Can an 86 year old brand still dance with millennial consumers?

7 UP is one of the world’s most recognisable brands, but in the past that branding has often danced between a variety of campaigns and messages.

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Maximizing the impact of Generation Y in the workforce: Infographic

Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they'll have more money).

MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.