Posts tagged with Mobile Ad Spend

IAB: mobile ad spend up 132% to £181.5m in first half of 2012

Mobile advertising grew by 132% to £181.5m in the first half of 2012 compared to the same period last year and now accounts for 7% of all digital ad spend.

The figures comes from the latest Internet Advertising Bureau UK (IAB) advertising expenditure report conducted by PwC, which says the increase has been largely fuelled by the increase in smartphone ownership.

In March the IAB reported that mobile ad spend for the whole of 2011 was £203.2m.

Looking at how mobile ad spend breaks down; display, video, SMS and MMS advertising increased like-for-like by 91% to £49.9m while mobile search grew by 152% to £131.6m – accounting for 72% of mobile ad spend.

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Q&A: Jon Mew on the IAB's mobile advertising study

The IAB released its first mobile ad spend study this week, which shows that the UK market grew by 99.2% year on year, and was worth a total of £28.6m in 2008.

I've been talking to the IAB's head of mobile Jon Mew about the mobile advertising survey...

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