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Posts tagged with Mobile Ads

10 snazzy digital marketing stats from this week

We've got a fine roundup of digital stats for you this week, including news on mobile app install ads, supermarket click-through-rates, social buy buttons and brand disclosure.

Before we get down to business, don't forget to check out the Internet Statistics Compendium for more.

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In-app advertising: One user’s experience

Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at Kenshoo and IHS.

For today’s post I want to reflect on some of these trends and relate them to some of my own recent experiences of mobile ads – particularly the ever-surprising world of in-app advertising.

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Three is right to declare war on ‘irrelevant and excessive mobile ads’

Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin. 

Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend. 

The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy. 

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What is location-based advertising & why is it the next big thing?

66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up

This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? 

For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.

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Five tips for successful mobile advertising in 2016

As 2015 draws to a close, it's a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016.

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11 intriguing digital marketing stats we've seen this week

As a famous news anchor once said, “60% of the time, the weekly Econsultancy digital marketing stats round-up is engaging every time.”

He was wrong, of course. 98% of people who’ve read this round-up say they now look forward to it more than Christmas, and the other 2% misunderstood the question and thought Christmas was a code word for stats round-up. 

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Mobile ad blocking & the challenge for publishers: The experts' view

The number of people blocking ads online is increasingly becoming a headache for the publishers that rely on them for revenue. 

With ad blocking apps recently becoming the best-selling software in the App Store after the technology giant announced it would allow them on its latest operating system update iOS9, the concerns about mobile ad blocking in particular are growing even larger.

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Rogue apps add to ad fraud concerns

Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen.

According to online ad fraud detection firm Forensiq, thousands of iOS, Android and Windows Mobile apps are running ads that aren't being displayed to users.

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Should marketers worry about the social media stock slowdown?

Twitter, LinkedIn and Yelp saw shares of their stock take big tumbles last week.

The week prior, Facebook reported earnings that fell short of analyst expectations for revenue.

Is social media hitting a speed bump, and if so, should marketers be alarmed?

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10 interesting internet marketing stats we've seen this week

Once again we round up some of the most interesting digital marketing statistics we've seen in the past seven days or so.

This week it includes mobile advertising, digital salaries, email benchmarks, Instagram, online grocery shopping and the World Cup.

For more internet marketing stats, see our Internet Statistics Compendium...

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Don’t let your mobile ads be unwelcome guests at the party

We're in the midst of a great migration to portable devices and the opportunity for marketers is immense.

It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda.

One thing marketers can all agree on: advertising makes the digital world go 'round. What's less a settled matter is how, exactly.

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Rich media mobile ads are four times as effective as banner ads: report

Rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a new report from Opera Mediaworks.

The study also found that in-app mobile ads are an average of 1.7x more effective than ads on the mobile web.

Rich media ads achieved a CTR of 1.53% when displayed in an app and 1.12% on the mobile web. In comparison, standard banner ads achieved CTRs of 0.39% and 0.32% respectively.

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