Posts tagged with Mobile Adspend

10 interesting internet marketing statistics we've seen this week

Here are some of the most interesting digital marketing statistics we've seen this week.

Stats include mobile adspend, hotel search volumes, jobs at tech startups, Google's dominance of web traffic, big data, retargeting and social media.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Mobile adspend up 127% to £429m in first half of 2013

Mobile adspend in the UK grew to £429.2m in the first half of 2013, an increase of 127% compared to the same period last year.

The data comes from a new report by the IAB, which also found that mobile now accounts for 14.1% of all digital advertising spend – nearly double the 7.2% for the same period last year.

Furthermore, fuelled in part by the roll out of 4G networks, mobile video advertising grew by 1,260% from £1.7m in the first half of 2012 to £23m in the first half of 2013. Paid search accounted for the majority (63%) of mobile adspend though with £271m invested in this channel.

Overall, the IAB stats show that UK digital adspend reached a record £3.04bn in the first half of 2013.

To find out more about how brands and agencies are approaching digital advertising come to Econsultancy's JUMP event on October 9 (this Wednesday), which is all about creating seamless multichannel customer experiences. 

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include UK adspend, barriers to optimization, the digital jobs market, social logins in ecommerce, mobile adspend and the increasing amount of time spent online by US consumers.

For more digital marketing stats, check out our Internet Statistics Compendium.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include email marketing ROI, Twitter hashtags, user experience testing, global adspend, The Rolling Stones and Google Shopping.

For more digital marketing stats, check out our Internet Statistics Compendium.

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