Recently, Razorfish's Paul Gelb suggested that the spend on mobile ads could soon surpass the spend on television ads, even though television advertising currently has a hundred-billion-dollar-plus lead.
There is, of course, good reason to believe that mobile advertising's best days are ahead. Mobile penetration is significant, and smart phone penetration is growing rapidly.
When Steve Jobs introduced Apple's mobile advertising network, iAd, to
the world, he effectively said it would be a game-changer for mobile advertising. Although some of
us were skeptical, who would bet against him?
A year later, it appears that the skepticism was well-placed. iAd is, according to a new report by Bloomberg, floundering.
Recent updates to the Latin America edition of our Internet Statistics Compendium over the past few months have highlighted the exciting digital growth across the continent.
Web users prefer a mobile optimised site for shopping and browsing, but expect the same brand experience they would find online or through other channels, according to a new study.
The mCommerce Benchmark study by eDigital Research finds that satisfaction levels with retailers' site on mobile are improving, with M&S the top-rated mobile site.
It contains some useful insight into what users expect from mobile commerce sites. I've summarised some of the findings below...
There are anticipated technologies that, despite capturing the imagination of technophiles, analysts and journalists, seem to just never arrive as soon as one expects or hope.
Mobile commerce and mobile wallets are good examples. Year after year, the vision and ambition are strong but the execution and usage is weak. However, there are a number of reasons to expect that 2011 is the year that a tipping point in the use of mobile phones as the ultimate shopping enabler becomes reality.
When you combine the world's most popular mobile and tablet computing devices with an advertising model that Steve Jobs himself was said to have called "revolutionary", you might expect overnight success.
But that hasn't exactly been the case for Apple and its iAd offering. Although it is far from a failure, it hasn't exactly upended the mobile advertising space -- yet at least.
The US mobile ad market will reach nearly $800 million in 2010. Nice,
but just a pittance compared to 2015, when mobile ad spending will
top $5 billion, according to data from mobile marketing research firm mobileSQUARED.
firm’s latest report analyzed the state of the US mobile ad market,
revealing that mobile search is the go-to marketing tactic as the
mobile ad network landscape continues to grow more tangled and complex.
Attention advertisers: what's bigger than Sunday Night Football and
Dancing with the Stars, and nearly as big as American Idol? Answer: the
audience of iOS social games.
At least that's according to smartphone analytics provider and mobile ad
network Flurry, which has a strong message for advertisers.
I've come across a few stats on mobile usage this week, including a comparative study of mobile use in Japan, the US and Europe from comScore, so here are some of these stats, as well as a few picks from our most recent Internet Statistics Compendium.
There are a lot of things $1 million can purchase a brand. But an ad premiering with Apple's new iAd platform may not be among them.
Apple has reportedly sold $60 million worth of mobile advertising inventory for the launch of its new ad platform iAd, but according to AdAge, marketers jumping to get aboard may have a lot of waiting to do.