Posts tagged with Mobile Analytics

appsee screenshot

Start Me Up! A profile of mobile analytics tool Appsee

Apps are an important part of many multichannel marketing strategies, whether it be for a big retailer, a travel company or a not-for-profit.

Although users are more and more accustomed to smartphones and tablets, that brings with it hundreds of hours of learning that shouldn't be contradicted. Designing an app that just works is a difficult task and aside from determining the way to platform your app, perfecting the user experience (UX) is the next priority.

There are many UX companies out there. Appsee is a new player in the market, providing software to put an app through its paces. They're the latest company to feature in this, our Start Me Up feature.

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Analytics

How mobile app data can be used to engage and retain customers

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back.

Some in-app offerings will be enough to keep the user returning, but other times the users might need a little reminder to send them back to the mobile apps they may not have opened in a while.

According to data from Localytics, 22% of people who download an app only use it once. This means that marketers really need to be thinking about how they can attract their customers back to their mobile apps.

This thinking should go beyond just app downloads and focus more on value and engagement. This can be done in a number of ways, in terms of marketing, these can include push notifications, location-based services, in-app messaging and SMS.

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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile analytics, Twitter customer service, eBay's mobile revenue, online privacy, digital salaries, dual screening in America, and app downloads.

For more digital marketing stats, check out our Internet Statistics Compendium.

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Analytics: don’t forget your mobile apps!

The average person has around 41 apps on their phone; these range from social and gaming apps, to daily deals, retail and media apps.

As mobile traffic continues to gain traction on web traffic, and as apps continue to be a vital channel for keeping the consumer engaged, it has never been more important for brands to monitor how their apps are performing to ensure they are delivering the experience users expect.

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Google brings Mobile App Analytics into open beta

Analytics can play a crucial role in creating compelling user experiences and it's no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.

Thanks to the rise of the smartphone, 'creating compelling user experiences' for many companies increasingly involves building native mobile apps. And that means collecting mobile analytics data.

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Is your mobile app better than your website?

The apps versus mobile websites debate isn't going away any time soon.

It's not an either-or proposition, and companies that get too focused on picking a winner may lose sight of more interesting and important subjects that apps and the mobile web have created.

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Infographic: the mobile ecosystem

Our Mobile EcosystemLooking for stats, trends, or vendor information about the burgeoning mobile marketplace?

Today we're launching The Mobile Ecosystem, an infographic full of useful stats, trends and key players in the mobile web. 

It's a free download for all those who want a quick reference or the perfect leave-behind for any meeting on mobile.

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