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Building a successful mobile app is difficult.
Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.
Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.
Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren't used twice within the first 12 hours after download.
Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.
With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.
Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk.
It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.
June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.
With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?
The death of the high street has been pronounced many times in recent years, normally after another major retailer has fallen into administration.
However there are occasional signs that offline retail can survive as long as it adapts to face its new reality.
After many years as a pureplay online retailer, Cloggs is seeking to expand its business by establishing high street stores in towns across the UK.
It began with a boutique store in Shrewsbury in December 2013 and will open another shop in York before the end of this year. The plan is to open as many as four new shops in the first half of 2015.
To find out more about Cloggs’ multichannel strategy I spoke to managing director Chris Thomas...
Whilst compiling examples for last week’s 10 essential features for mobile travel sites I was struck by how much I enjoyed using Ryanair’s new app.
Being as I only had to room to mention it briefly in the above mentioned article, I feel it deserved a deeper analysis.
The app was launched last month and was covered by mainstream news channels nearly as much as its much needed website redesign last year.
The app continues Ryanair’s huge cultural revolution, although both the website and the app redesign haven’t been without their technical hiccups. We’ll talk about some of the reported problems with the app below.
In the meantime, let’s take a look at Ryanair’s ever-improving mobile presence…
I’m currently going through the joyful process of buying a flat in London, which means my phone is full to the brim with estate agent apps.
Due to the prolonged, addictive and often frantic nature of searching online for somewhere to live, these apps are incredibly useful and make the whole process marginally more manageable.
Thankfully having almost completed on our flat purchase (touch wood) I’m ready to delete them all and free up some space on my phone.
But before I do, here’s a run-through of what makes these apps so useful.
Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.
For more of the same download Econsultancy's Internet Statistics Compendium...
How do The Sun, The Times, The Guardian, The New York Times and The Wall Street Journal manage subscriptions through their mobile news apps?
I've taken a tour through each, despite their slightly different paywall or subscription models. See which you think is finessed and which could do better.
For more information on publishing check out the publishing tag on the blog.
The freemium model is in the ascendancy when it comes to apps.
Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.
The app used to cost $4 and was consistently in the paid charts, now it's free to download, with in-app purchases available.
So, what are the reasons for and consequences of the rise of freemium apps?