tag:econsultancy.com,2008:/blog/tags/mobile-apps Posts tagged with "Mobile apps" from the Econsultancy blog 2018-04-13T10:40:31+01:00 tag:econsultancy.com,2008:BlogPost/69943 2018-04-13T10:40:31+01:00 2018-04-13T10:40:31+01:00 What makes HQ Trivia a winning mobile app? Nikki Gilliland <p><strong>It’s not often that a mobile gaming app seeps into the public’s consciousness. </strong></p> <p>Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.</p><p><a href="https://econsultancy.com/blog/69943-what-makes-hq-trivia-a-winning-mobile-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69877 2018-03-19T13:30:00+00:00 2018-03-19T13:30:00+00:00 Mobile retail apps are beating out mobile websites Patricio Robles <p><strong>According to Criteo's recently released <a href="https://criteo-2421.docs.contently.com/v/global-commerce-review-q4-2017-united-states-en">Global Commerce Review for Q4 2017</a>, retailers in North America who have both a mobile website and a <a href="https://econsultancy.com/blog/64136-mobile-apps-in-retail-who-needs-them">mobile app</a> generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren't created equal. </strong></p> <p>That's because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.</p><p><a href="https://econsultancy.com/blog/69877-mobile-retail-apps-are-beating-out-mobile-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69666 2017-12-15T15:00:00+00:00 2017-12-15T15:00:00+00:00 Apple is making it harder for small businesses to offer iOS apps Patricio Robles <p><strong>Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a "commercialized template or app generation service."</strong></p> <p>Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.</p><p><a href="https://econsultancy.com/blog/69666-apple-is-making-it-harder-for-small-businesses-to-offer-ios-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69587 2017-11-16T12:31:00+00:00 2017-11-16T12:31:00+00:00 Adidas launches first shopping app: Is it any good? Nikki Gilliland <p><strong>Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. </strong></p> <p>Now, the sports brand has released Shop &amp; Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser. </p><p><a href="https://econsultancy.com/blog/69587-adidas-launches-first-shopping-app-is-it-any-good/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/69381 2017-08-30T15:00:00+01:00 2017-08-30T15:00:00+01:00 The Google-Facebook duopoly extends to mobile apps: What can marketers do? Patricio Robles <p><strong>According to comScore's <a href="http://www.comscore.com/Insights/Presentations-and-Whitepapers/2017/The-2017-US-Mobile-App-Report">newly-published</a> <em>2017 U.S. Mobile Apps Report</em>, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.</strong></p> <p>But for marketers looking to use mobile apps to reach consumers, there's some not-so-good news: slightly more than half of smartphone users don't download any new apps in a given month, and of those who do, the highest percentage download just a single app.</p><p><a href="https://econsultancy.com/blog/69381-the-google-facebook-duopoly-extends-to-mobile-apps-what-can-marketers-do/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/68558 2016-12-05T11:21:04+00:00 2016-12-05T11:21:04+00:00 Start Me Up! PresenceKit builds mobile apps in 48 hours Ben Davis <p><strong>Start Me Up is our regular feature profiling startups in ecommerce and marketing.</strong></p> <p>This week, we've been speaking to PresenceKit, a new platform for app development.</p> <p>Here's what they had to say...</p><p><a href="https://econsultancy.com/blog/68558-start-me-up-presencekit-builds-mobile-apps-in-48-hours/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67891 2016-05-27T15:36:30+01:00 2016-05-27T15:36:30+01:00 Personalisation can lift push notification open rates by up to 800%: Study Patricio Robles <p><strong>Building a successful mobile app is difficult. </strong></p> <p>Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren't opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.</p><p><a href="https://econsultancy.com/blog/67891-personalisation-can-lift-push-notification-open-rates-by-up-to-800-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67292 2015-12-07T14:43:31+00:00 2015-12-07T14:43:31+00:00 Can Google's new interactive ads reduce app install costs & churn? Patricio Robles <p><strong>Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.</strong></p> <p>Research has shown that a quarter of mobile apps that are installed are never even used, and <a href="https://econsultancy.com/blog/66851-five-tips-for-reducing-mobile-app-churn">churn can exceed 50%</a> for those that aren't used twice within the first 12 hours after download.</p><p><a href="https://econsultancy.com/blog/67292-can-google-s-new-interactive-ads-reduce-app-install-costs-churn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66851 2015-08-24T14:30:00+01:00 2015-08-24T14:30:00+01:00 Five tips for reducing mobile app churn Patricio Robles <p><strong>Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.</strong></p><p><a href="https://econsultancy.com/blog/66851-five-tips-for-reducing-mobile-app-churn/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66751 2015-07-29T15:00:00+01:00 2015-07-29T15:00:00+01:00 App download interstitials drive users away: Google Patricio Robles <p><strong>With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.</strong></p> <p>Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but <a href="http://googlewebmastercentral.blogspot.com/2015/07/google-case-study-on-app-download-interstitials.html">according to</a> Google, these efforts could come with significant risk.</p><p><a href="https://econsultancy.com/blog/66751-app-download-interstitials-drive-users-away-google/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66636 2015-07-01T02:00:00+01:00 2015-07-01T02:00:00+01:00 20+ digital marketing stats from APAC in June 2015 David Moth <p><strong>It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.</strong></p> <p>June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.</p><p><a href="https://econsultancy.com/blog/66636-20-digital-marketing-stats-from-apac-in-june-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65980 2015-01-19T10:29:19+00:00 2015-01-19T10:29:19+00:00 App store optimisation (ASO) for Google Play and Apple App Store Christopher Ratcliff <p><strong>With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?</strong></p><p><a href="https://econsultancy.com/blog/65980-app-store-optimisation-aso-for-google-play-and-apple-app-store/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65464 2014-09-17T11:46:01+01:00 2014-09-17T11:46:01+01:00 Why apps, iPads and iBeacons are key to Cloggs' move to offline retail David Moth <p><strong>The death of the high street has been pronounced many times in recent years, normally after another major retailer has fallen into administration.</strong></p> <p>However there are occasional signs that offline retail can survive as long as it adapts to face its new reality.</p> <p>After many years as a pureplay online retailer, Cloggs is seeking to expand its business by establishing high street stores in towns across the UK.</p> <p>It began with a boutique store in Shrewsbury in December 2013 and will open another shop in York before the end of this year. The plan is to open as many as four new shops in the first half of 2015.</p> <p>To find out more about <a href="http://www.cloggs.co.uk/">Cloggs</a>’ multichannel strategy I spoke to managing director Chris Thomas...</p> <p><a href="https://econsultancy.com/blog/65464-why-apps-ipads-and-ibeacons-are-key-to-cloggs-move-to-offline-retail/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65356 2014-08-26T10:02:00+01:00 2014-08-26T10:02:00+01:00 Ryanair's new mobile app frustrates and delights in equal measure: review Christopher Ratcliff <p><strong>Whilst compiling examples for last week’s <a href="https://econsultancy.com/admin/blog_posts/65356-ryanair-s-new-mobile-app-frustrates-and-delights-in-equal-measure-review/edit/https:/econsultancy.com/blog/65347-10-essential-features-for-mobile-travel-sites">10 essential features for mobile travel sites</a> I was struck by how much I enjoyed using Ryanair’s new app.</strong></p> <p>Being as I only had to room to mention it briefly in the above mentioned article, I feel it deserved a deeper analysis.</p> <p>The app was launched last month and was covered by mainstream news channels nearly as much as its much needed <a href="https://econsultancy.com/blog/64796-ryanair-cmo-digital-is-key-for-improving-our-customer-experience">website redesign</a> last year. </p> <p>The app continues Ryanair’s huge cultural revolution, although both the website and the app redesign haven’t been without their <a href="https://econsultancy.com/blog/64706-is-ryanair-s-url-restructure-to-blame-for-its-massive-drop-in-search-rankings">technical hiccups</a>. We’ll talk about some of the reported problems with the app below. </p> <p>In the meantime, let’s take a look at Ryanair’s ever-improving mobile presence…</p><p><a href="https://econsultancy.com/blog/65356-ryanair-s-new-mobile-app-frustrates-and-delights-in-equal-measure-review/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65326 2014-08-18T13:37:00+01:00 2014-08-18T13:37:00+01:00 Estate agent apps: one part of the customer experience they actually get right David Moth <p><strong>I’m currently going through the joyful process of buying a flat in London, which means my phone is full to the brim with estate agent apps.</strong></p> <p>Due to the prolonged, addictive and often frantic nature of searching online for somewhere to live, these apps are incredibly useful and make the whole process marginally more manageable.</p> <p>Thankfully having almost completed on our flat purchase (touch wood) I’m ready to delete them all and free up some space on my phone.</p> <p>But before I do, here’s a run-through of what makes these apps so useful.</p><p><a href="https://econsultancy.com/blog/65326-estate-agent-apps-one-part-of-the-customer-experience-they-actually-get-right/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65271 2014-08-01T10:40:03+01:00 2014-08-01T10:40:03+01:00 Nine intriguing internet marketing statistics we've seen this week David Moth <p><strong>Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.</strong></p> <p>This week it includes Gov.uk's rapid response unit, wearables, mobile apps, Facebook, Twitter, giffgaff, and ecommerce in China.</p> <p>For more of the same download Econsultancy's <a href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>...</p><p><a href="https://econsultancy.com/blog/65271-nine-intriguing-internet-marketing-statistics-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65222 2014-07-23T09:47:43+01:00 2014-07-23T09:47:43+01:00 How do five popular newspapers do mobile app subscriptions? Ben Davis <p><strong>How do The Sun, The Times, The Guardian, The New York Times and The Wall Street Journal manage subscriptions through their mobile news apps?</strong></p> <p>I've taken a tour through each, despite their slightly different paywall or subscription models. See which you think is finessed and which could do better.</p> <p>For more information on publishing check out the <a href="https://econsultancy.com/search?query=publishing&amp;section=Blog">publishing tag on the blog</a>.</p><p><a href="https://econsultancy.com/blog/65222-how-do-five-popular-newspapers-do-mobile-app-subscriptions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65035 2014-06-18T10:03:06+01:00 2014-06-18T10:03:06+01:00 The rise of freemium apps Ben Davis <p><strong>The freemium model is in the ascendancy when it comes to apps.</strong></p> <p>Paid apps peaked in 2013 according to Jon Reynolds, CEO of SwiftKey. SwiftKey provides an app bringing smart prediction technology to your mobile keyboard and, indeed, has itself gone down the freemium route.</p> <p>The app used to cost $4 and was consistently in the paid charts, now it's free to download, with in-app purchases available.</p> <p>So, what are the reasons for and consequences of the rise of freemium apps?</p><p><a href="https://econsultancy.com/blog/65035-the-rise-of-freemium-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65010 2014-06-13T09:34:20+01:00 2014-06-13T09:34:20+01:00 Start Me Up! Sporting Mouth for P2P World Cup predictions Ben Davis <p><strong>The World Cup is upon us and if you want to stake your reputation and something other than money on a sporting event, Sporting Mouth is for you.</strong></p> <p>The app allows you to make sports predictions against friends for bragging rights and prizes.</p> <p>Here's what John Owrid, the Chairman, had to say about Sporting Mouth's functionality, development challenges and future in the market.</p><p><a href="https://econsultancy.com/blog/65010-start-me-up-sporting-mouth-for-p2p-world-cup-predictions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64975 2014-06-10T14:13:13+01:00 2014-06-10T14:13:13+01:00 The Guardian's agile processes showcase digital best practice Paul Boag <p><strong>Digital has changed our world. The web has transformed the way we gather information, make purchases and carry out daily tasks. </strong></p> <p>Social media is altering the way we interact with friends and even the nature of society as a whole. And mobile has nurtured the 24/7, always on culture.</p> <p>Organisations are scrambling to adapt to this new reality. Some businesses have been too slow and digital has forced them to close their doors. HMV, Tower records, <a href="https://econsultancy.com/blog/8742-what-can-we-learn-from-kodak-s-demise">Kodak</a> and Blockbusters are all high-profile victims of the digital revolution.</p> <p>But some organisations are making the transition, even in sectors harmed by the arrival of digital. One such organisation is the Guardian newspaper.</p><p><a href="https://econsultancy.com/blog/64975-the-guardian-s-agile-processes-showcase-digital-best-practice/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64773 2014-04-30T17:33:37+01:00 2014-04-30T17:33:37+01:00 10 US digital marketing statistics we've seen this week Ben Davis <p><strong>How many video views has Buzzfeed accrued? How many CMOs are on Facebook (and how many priests)? How has the reach of organic posts on Facebook declined?</strong></p> <p>These are just some of the delights from the US digital marketing statistics we've seen this week.</p> <p>Enjoy, and make sure you take a look at the <a href="https://econsultancy.com/reports/internet-statistics-compendium">Econsultancy Internet Statistics Compendium</a> for more stats.</p><p><a href="https://econsultancy.com/blog/64773-10-us-digital-marketing-statistics-we-ve-seen-this-week-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64747 2014-04-25T11:49:00+01:00 2014-04-25T11:49:00+01:00 Eight inspirational examples of mobile innovation from Asia David Skerrett <p><strong>If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place. </strong></p> <p>Asia is where to look for new and interesting insights into our mobile future.</p> <p>China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. We can learn a lot from Asia, which is the largest mobile market in the world.</p> <p>Here are just a few examples...</p><p><a href="https://econsultancy.com/blog/64747-eight-inspirational-examples-of-mobile-innovation-from-asia/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64658 2014-04-08T09:47:00+01:00 2014-04-08T09:47:00+01:00 Start Me Up! A profile of GIG BUDDY Ben Davis <p><strong>The desktop is still a big part of buying gig tickets and associated travel and accommodation, but is that what users want?</strong></p> <p>As more people try to use mobiles on the go, to buy tickets etc. when they first hear about a gig, the opportunity is there for an app that encapsulates the live music experience, including sharing socially before and after the event.</p> <p>This opportunity is one <a href="http://www.gigbuddy.biz">GIG BUDDY </a>is hoping to capitalise on. it's a joint venture by SEE Tickets and PayPal, and built by RE:SYSTEMS. I spoke to Tim Hutchinson, Director of RE:SYSTEMS (who built the app), to get a flavour of this new service.</p> <p>If you've used the app, let me know what you think.</p><p><a href="https://econsultancy.com/blog/64658-start-me-up-a-profile-of-gig-buddy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64483 2014-03-11T09:37:08+00:00 2014-03-11T09:37:08+00:00 NatWest, Bupa & Hiscox offer best mobile UX among finance brands: report David Moth <p><strong>NatWest, Bupa and Hiscox have been rated as offering the best mobile user-experience among the UK’s financial institutions.</strong></p> <p>The IAB study found that around a quarter of the top spending 50 UK finance brands still don’t have a mobile presence, so competition to find the best UX wasn’t all that tough.</p> <p>However there were also some positives to take from the survey. I’m not a huge fan of using percentages when there are only 50 brands included, however the report shows that 22% of those surveyed had a responsive site compared to just 2% of retail and 4% of travel companies.</p> <p>Furthermore, 70% of the banks that were analysed as part of the survey had a mobile app, with the most common functions being a cash point locator and a money transfer tool.</p><p><a href="https://econsultancy.com/blog/64483-natwest-bupa-hiscox-offer-best-mobile-ux-among-finance-brands-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64435 2014-03-03T14:04:00+00:00 2014-03-03T14:04:00+00:00 Nine excellent retail apps that help to foster customer loyalty David Moth <p><strong>Conversion rates from mobile commerce remain extremely low when compared with desktop and tablet, as people often prefer to use smartphones for research rather than purchases.</strong></p> <p>However, I’ve recently come across data which shows that smartphone apps are an exception to this rule, and in fact convert at a rate that’s closer to desktop than the mobile web.</p> <p>Data from mobile commerce platform Poq Studio shows that in November and December 2013 conversion rates from smartphone apps was 1.8% compared to 2.4% on desktop and 0.73% on the mobile web. </p> <p>This is indicative of the fact that mobile apps are generally used by loyal customers, as the data also shows that 78% of apps users were return visitors, compared to 40% on mobile sites.</p> <p>Furthermore, former ASOS director James Hart previously stated that the company’s apps saw a “much higher” conversion rate than the mobile web.</p><p><a href="https://econsultancy.com/blog/64435-nine-excellent-retail-apps-that-help-to-foster-customer-loyalty/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64382 2014-02-24T11:55:35+00:00 2014-02-24T11:55:35+00:00 How Walmart, Asda and The Rolling Stones use mobile push notifications David Moth <p><strong>Push notifications have the potential to be a powerful tool for mobile marketers as they allow businesses to target app users with timely, relevant news and offers.</strong></p> <p>A new Mobile Maturity Report from Urban Airship indicates that they are a widely used marketing tactic, with more than half of companies with apps reporting that they use push notifications to engage their audience. </p> <p>With the exception of finance companies, 70% to 80% of companies with apps use push regularly.</p> <p>However from personal experience I’ve found that very few companies make use of push messages. My phone is loaded with various apps from all the reviews I’ve written over the past few years, yet only one or two have ever sent me notifications.</p> <p>I’ve previously blogged about <a href="http://econsultancy.com/blog/62151-debenhams-makes-great-use-of-its-mobile-app-with-timely-sales-alerts">Debenhams’ clever use of push messages</a>, which were timed to coincide with seasonal sales or events such as Valentine’s Day or payday. These messages were enough to make me click through to the Debenhams app, even though it’s not really the sort of retailer I tend to buy from.</p> <p>Here I'll look at the push messages I've received from Walmart, Asda and The Rolling Stones. And for more information on mobile marketing, download Econsultancy's <a href="http://econsultancy.com/reports/mobile-commerce-compendium">Mobile Commerce Compendium</a>.</p><p><a href="https://econsultancy.com/blog/64382-how-walmart-asda-and-the-rolling-stones-use-mobile-push-notifications/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64343 2014-02-17T14:13:00+00:00 2014-02-17T14:13:00+00:00 Checkout abandonment: mobile UX examples to help boost conversions David Moth <p><strong>It’s no secret that in spite of the boom in mobile web traffic, conversion rates from smartphones remain far lower than on desktop.</strong></p> <p>This is largely due to the fact that people use mobiles for research and searching for product ideas, before making a purchase on their laptop or PC.</p> <p>The low conversion rates are mirrored by high abandonment rates, with new data from remarketing firm Cloud.IQ showing that during January the abandonment rate for smartphone users on ecommerce sites was 84%, compared to 72% on tablet and 68% on desktop.</p> <p>The question is, what can be done to reduce basket abandonment on mobile? In truth a large proportion will continue to drop out simply because they use mobile for product research, however there are still ways of shortening the purchase journey on mobile so shoppers are nudged towards a conversion rather than dropping out.</p> <p>To give some inspiration for mobile designers, I’ve rounded up some of my favourite UX features from various mobile checkouts that might help to limit user frustration and abandonment rates.</p> <p>Enjoy!</p><p><a href="https://econsultancy.com/blog/64343-checkout-abandonment-mobile-ux-examples-to-help-boost-conversions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64054 2014-01-02T17:10:06+00:00 2014-01-02T17:10:06+00:00 Five mobile predictions for 2014 Carin Van Vuuren <p><strong>The time consumers spend on mobile devices is increasing every day, making mobile a central channel for business activity. </strong></p> <p>As a result, an mobile strategy that drives results is essential for today’s businesses. Companies that don’t effectively engage customers on mobile channels will fall behind more innovative competitors.</p><p>Mobile usage has grown exponentially around the world, and it continues to accelerate. By the end of 2013, <a href="http://www.mobilemarketingwatch.com/1-billion-smartphones-to-be-shipped-this-year-37750/" target="_blank">more than 1bn smartphone units</a> will have been shipped worldwide.</p> <p>More consumers have smartphones than ever before, meaning they have access to their favorite brands with the swipe of their fingers.</p> <p>Read on for predictions of key mobile trends we expect to see in 2014, and how brands can take advantage of these consumer behaviors.</p><p><a href="https://econsultancy.com/blog/64054-five-mobile-predictions-for-2014/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63878 2013-11-26T17:23:09+00:00 2013-11-26T17:23:09+00:00 Don’t let your mobile ads be unwelcome guests at the party Timon Chiang <p><strong>We're in the midst of a great migration to portable devices and the opportunity for marketers is immense. </strong></p> <p>It will be much tougher to cultivate a relationship with users than it was on the web, but if handled properly we’ll find the perfect balance between the ultimate user experience and advertisers’ agenda.</p> <p>One thing marketers can all agree on: advertising makes the digital world go 'round. What's less a settled matter is how, exactly.</p><p><a href="https://econsultancy.com/blog/63878-don-t-let-your-mobile-ads-be-unwelcome-guests-at-the-party/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63053 2013-07-12T12:08:00+01:00 2013-07-12T12:08:00+01:00 10 interesting digital marketing stats we've seen this week David Moth <p><strong>Here are some of the most interesting digital marketing stats we've seen this week.</strong></p> <p>Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+.</p> <p>For more digital marketing stats, check out our <a href="http://econsultancy.com/uk/reports/internet-statistics-compendium">Internet Statistics Compendium</a>.</p><p><a href="https://econsultancy.com/blog/63053-10-interesting-digital-marketing-stats-we-ve-seen-this-week-56/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63027 2013-07-09T10:28:00+01:00 2013-07-09T10:28:00+01:00 Are marketers making the most of location-based services? Clair O'Neill <p><strong><a href="http://econsultancy.com/uk/reports/mobile-commerce-compendium">Mobile apps</a> help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back. </strong></p> <p>By combining the use of mobile apps and also location-based services, marketers are able to reach out to their customers to send them more targeted content. </p><p><a href="https://econsultancy.com/blog/63027-are-marketers-making-the-most-of-location-based-services/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63023 2013-07-08T12:23:00+01:00 2013-07-08T12:23:00+01:00 Exclusive offers and in-app purchasing most important features for mobile apps: report David Moth <p><strong>Back in the early days of mobile commerce there was frequent debate over whether businesses should opt for a mobile site or a mobile app.</strong></p> <p>Fortunately most businesses and marketers now realise that there isn’t a one-size-fits-all approach and that the two platforms aren’t necessarily mutually exclusive.</p> <p>However we do occasionally still see businesses launching apps without properly considering the functionality that will be most appealing and useful to their customers.</p> <p>Data from our new <a href="http://econsultancy.com/uk/reports/mobile-commerce-compendium">Mobile Commerce Compendium</a> shows that, more than anything else, consumers want to be rewarded with exclusive offers if they download a retail app, with 38% of respondents selecting this as an important feature for smartphone apps.</p><p><a href="https://econsultancy.com/blog/63023-exclusive-offers-and-in-app-purchasing-most-important-features-for-mobile-apps-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62971 2013-06-25T09:41:00+01:00 2013-06-25T09:41:00+01:00 Six great examples of mobile marketing campaigns Graham Charlton <p><strong>In advance of our <a title="http://thedigitalsawards.com/" href="http://thedigitalsawards.com/">The Digitals awards night on June 27th</a>, I thought I'd present some examples of succesful mobile campaigns. </strong></p> <p>These campaigns are all shortlisted in the mobile marketing category, and include brands like O2, IKEA and Halifax. </p> <p><strong> </strong></p><p><a href="https://econsultancy.com/blog/62971-six-great-examples-of-mobile-marketing-campaigns/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62865 2013-06-06T09:59:10+01:00 2013-06-06T09:59:10+01:00 Six ingredients of a great mobile app Clair O'Neill <p><strong>Having developed over 160 mobile apps across across a number of different industries, we’ve seen what works and what doesn’t when it comes to mobile apps. </strong></p> <p>Here are a few of our top tips to help you on your way to creating a successful mobile app.</p><p><a href="https://econsultancy.com/blog/62865-six-ingredients-of-a-great-mobile-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62516 2013-04-12T09:26:00+01:00 2013-04-12T09:26:00+01:00 37% of consumers think that most mobile sites are difficult to navigate David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/2328/mobile_commerce-blog-thumb.jpg" alt="" width="100" height="116">A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.</strong></p> <p>More than a third (37%) of respondents in <a href="http://www.episerver.com/m-commerce">the EPiServer survey</a> agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.</p> <p>The survey also found that consumers are increasingly unforgiving of mobile sites and apps that aren’t up to scratch.</p> <p>Almost half of respondents (47%) claim that if an app is hard to use they will stop using or delete it compared to 41% in the previous survey.</p> <p>People apparently have slightly more patience with mobile sites, although 38% still said that they would stop using a mobile site that is difficult to use.</p><p><a href="https://econsultancy.com/blog/62516-37-of-consumers-think-that-most-mobile-sites-are-difficult-to-navigate/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62326 2013-03-12T11:29:21+00:00 2013-03-12T11:29:21+00:00 85% of consumers favour apps over mobile websites David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0003/0122/google_play.jpg" alt="" width="266" height="73">In the early days of m-commerce it was often asked whether brands should opt for a <a href="http://econsultancy.com/uk/blog/7764-infographic-mobile-app-or-website">mobile app or a mobile website.</a></strong></p> <p>I think most marketers now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual companies.</p> <p>However a new report from <a href="http://www.compuware.com/">Compuware</a> suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites.</p> <p>The most common reason for this is that apps are seen to be more convenient (55%), faster (48%) and easier to browse (40%).</p><p><a href="https://econsultancy.com/blog/62326-85-of-consumers-favour-apps-over-mobile-websites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62264 2013-03-04T14:25:00+00:00 2013-03-04T14:25:00+00:00 US retail apps achieve low ratings due to frequent crashing David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/9713/google_play.jpg" alt="" width="266" height="73">Smartphone apps are an important way for brands to engage with consumers, however a new study has found that many brands are falling short on the user experience.</strong></p> <p>The <a href="http://www2.xtremelabs.com/top100retailapps2013">Xtreme Labs Retail Apps Report</a> found that just under a third of top 100 US retailers don’t have smartphone apps, while those that do suffer from issues such as a lack of features. </p> <p>The average rating achieved by iOS apps in the App Store is 2.9 stars out of five, while on Google Play it is just 2.2 out of five.</p> <p>On iOS the most common complaints were a lack of features (26%), frequent crashing (23%), and poor design (22%).</p> <p>Android users suffered similar problems, with crashing being the main complaint (33%), followed by the app not working as intended (26%) and a lack of features (25%).</p><p><a href="https://econsultancy.com/blog/62264-us-retail-apps-achieve-low-ratings-due-to-frequent-crashing/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62218 2013-02-26T11:45:58+00:00 2013-02-26T11:45:58+00:00 68% of people use their smartphone for email, 26% for shopping David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/9457/mobile_logo-blog-third.jpg" alt="" width="150">The importance of optimising email campaigns for mobile has again been underlined by a new survey which shows that checking emails is among the most common activity for UK smartphone owners.</strong></p> <p>The <a href="http://blog.nielsen.com/nielsenwire/consumer/how-the-mobile-consumer-connects-around-the-globe/">Nielsen Mobile Consumer</a> survey found that 68% of UK smartphone owners used their device to check email in the past 30 days. Only text messaging was more popular (92%), while using the mobile web (66%) and social networking (63%) achieved similar results.</p> <p>US smartphone owners exhibit similar behaviours, with 86% using their devices for text, 82% for the mobile web, 75% for email and 63% for social networking.</p> <p>We’ve previously blogged data which shows that <a href="http://econsultancy.com/uk/blog/61897-smartphone-owners-more-likely-to-read-emails-than-make-calls-stats">79% of smartphone owners use their device for email</a>, while a separate report showed that <a href="http://econsultancy.com/uk/blog/10176-mobile-optimisation-for-email-is-vital-for-campaign-success">up to a third of emails are opened on mobile devices.</a></p> <p>However our <a href="http://econsultancy.com/uk/reports/email-census">Email Marketing Census</a> reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic.’</p><p><a href="https://econsultancy.com/blog/62218-68-of-people-use-their-smartphone-for-email-26-for-shopping/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62084 2013-02-08T14:05:00+00:00 2013-02-08T14:05:00+00:00 10 mobile websites that suffer from chronic pop-up syndrome Chris Lake <p><strong><img style="float: left;" src="http://i.imgur.com/SZAK3SJ.jpg" alt="" width="250">The smartphone has completely transformed my experience of the internet. So long as there is a half-decent connection I can access information whenever I want, and wherever I am. Apart from the carnage it causes during pub quizzes, you’d have to say that the mobile web is a very good thing indeed.</strong></p> <p>However there is a problem. Most brands are still playing catch up, with regards to the user experience (including Econsultancy). </p> <p>Some have launched standalone mobile sites - not a good move, in my view - while others have created <a href="http://econsultancy.com/uk/reports/mobile-websites-and-apps-optimization-best-practice-guide">apps</a> for mobile users, of varying quality. But it’s still relatively early, with mobile in the ascendency. There is much to learn.</p> <p>Progress is being made, however. The more forward-thinking brands are undertaking responsive design projects, so their existing websites will be rendered in a friendly way for all kinds of screen sizes. Some brands are doubling down, by launching apps as well as transforming their websites for mobile usage (there shouldn’t be an ‘either/or’ argument if you’re in a position to do both).</p> <p>But here’s one thing that I think needs to change: <strong>the monstrous pop-up overkill that is happening across the mobile web</strong>. </p><p><a href="https://econsultancy.com/blog/62084-10-mobile-websites-that-suffer-from-chronic-pop-up-syndrome/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62057 2013-02-07T11:32:00+00:00 2013-02-07T11:32:00+00:00 Analytics: don’t forget your mobile apps! Clair O'Neill <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8781/iphone_apps-blog-third.jpg" alt="" width="130">The average person has around 41 apps on their phone; these range from social and gaming apps, to daily deals, retail and media apps. </strong></p> <p>As mobile traffic continues to gain traction on web traffic, and as <a href="http://econsultancy.com/uk/blog/61697-what-to-expect-from-apps-in-2013">apps</a> continue to be a vital channel for keeping the consumer engaged, it has never been more important for brands to monitor how their apps are performing to ensure they are delivering the experience users expect.</p><p><a href="https://econsultancy.com/blog/62057-analytics-don-t-forget-your-mobile-apps/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62031 2013-02-04T16:49:46+00:00 2013-02-04T16:49:46+00:00 Apple unveils AppStore.com vanity URLs during Super Bowl, land grab coming? Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8650/superbowl-blog-thumb.gif" alt="" width="100" height="109">Super Bowl Sunday is no stranger to surprises. With brands spending countless millions on <a href="http://econsultancy.com/us/blog/62009-super-bowl-advertising-can-customer-experience-trump-huge-ad-spending">Super Bowl ad campaigns</a>, doing the unexpected or revealing something new on America's biggest day in sport is a no-brainer.</strong></p> <p>One of yesterday's surprises came courtesy of an ad Paramount Pictures ran for the new Star Trek movie, <em>Star Trek: Into Darkness</em>.</p><p><a href="https://econsultancy.com/blog/62031-apple-unveils-appstore-com-vanity-urls-during-super-bowl-land-grab-coming/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61922 2013-01-31T09:53:21+00:00 2013-01-31T09:53:21+00:00 Creating effective ads for tablets Mark Cluer <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8103/ipad_mockup-home-page-post-blog-third.jpg" alt="" width="150"><strong>The fastest growth in ad spend is coming not from mobiles but from <a href="http://econsultancy.com/uk/blog/9728-tablets-the-opportunity-for-marketers">tablets</a>. Campaigns for tablets are often grouped with mobile, and yet consumer behaviour is different on each. </strong></p> <p>Understanding that difference is critical in creating an effective campaign for tablet users.</p><p><a href="https://econsultancy.com/blog/61922-creating-effective-ads-for-tablets/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61968 2013-01-28T10:06:27+00:00 2013-01-28T10:06:27+00:00 Smartphone users want in-app store finders: are retailers providing them? David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/8311/samsung_image-blog-third.png" alt="" width="120">A recent survey into the functions that consumers most want to see in smartphone apps found that, aside from money saving offers, people value the ability to locate physical stores and to purchase items directly from the app.</strong></p> <p>Though the research, commissioned by Adobe, was a closed question so respondents were restricted in what they could answer, <a href="http://econsultancy.com/uk/blog/61897-smartphone-owners-more-likely-to-read-emails-than-make-calls-stats">it highlights the local intent</a> associated with activities on a smartphone.</p> <p>To find out whether the UK’s top retailers are catering to this need, I tried out four shopping apps on Android to see how easy it is to find store location and contact details...</p> <p><a href="https://econsultancy.com/blog/61968-smartphone-users-want-in-app-store-finders-are-retailers-providing-them/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61897 2013-01-17T12:43:30+00:00 2013-01-17T12:43:30+00:00 Smartphone owners more likely to read emails than make calls: stats David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7959/iphone_image-blog-third.png" alt="" width="160">Smartphone owners are more likely to use their device for email than for making phone calls, according to new research by Adobe.</strong></p> <p>The <a href="http://success.adobe.com/en/na/programs/products/dps/1301-28915-mobile-retail-survey.html">2013 Digital Publishing Report</a>, which surveyed 1,003 18-54 year olds, found that 79% of smartphone owners use their device for email compared to 78% who use it for making phone calls.</p> <p>This serves to further underline the importance of optimising email campaigns for smartphones. </p> <p>We’ve previously reported on data which shows that <a href="http://econsultancy.com/uk/blog/10176-mobile-optimisation-for-email-is-vital-for-campaign-success">up to a third of emails are opened on mobile devices</a>, yet data included in our <a href="http://econsultancy.com/uk/reports/email-census">Email Marketing Census</a> reveals that 39% of businesses have no strategy in place for mobile optimisation and a further 37% said their strategy was ‘basic’.</p> <p>Adobe’s report found that Facebook is the third most popular smartphone activity (58%), followed by listening to music (52%) and playing games (48%).</p><p><a href="https://econsultancy.com/blog/61897-smartphone-owners-more-likely-to-read-emails-than-make-calls-stats/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/61805 2013-01-08T10:14:45+00:00 2013-01-08T10:14:45+00:00 A quarter of shoppers admit to 'showrooming' over Christmas David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7528/iphone_image-blog-third.png" alt="" width="150">Almost a quarter (24%) of UK shoppers used their mobile while in-store to compare prices in the run-up to Christmas, according to a new survey from <a href="http://www.foolproof.co.uk/">Foolproof</a>.</strong></p> <p>The process, known as ‘showrooming’, means that retailers have to come up with new ways to encourage customers to make a purchase in-store.</p> <p>Alarmingly for some retailers, the survey of 1,000 adults also found that 40% of showroomers, or one in 10 of all shoppers, bought items from a competitor after comparing prices on their phone.</p> <p>Unsurprisingly the habit is more prevalent among younger shoppers, with 39% of 18-39 year olds actively engaging in showrooming over Christmas compared to just 18% of shoppers over the age of 40.</p><p><a href="https://econsultancy.com/blog/61805-a-quarter-of-shoppers-admit-to-showrooming-over-christmas/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11416 2013-01-03T14:00:00+00:00 2013-01-03T14:00:00+00:00 Poke: should you have more than one mobile app? Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7412/poke-blog-third.jpg" alt="" width="100">For many companies, a native <a href="http://econsultancy.com/uk/blog/11208-econsultancy-s-favourite-mobile-apps-from-2012">mobile app</a> is one of the most important parts of a mobile strategy.</strong></p><p>Unfortunately, although the costs of building native mobile apps are in many cases decreasing, building a successful mobile app is increasingly difficult.</p><p><a href="https://econsultancy.com/blog/11416-poke-should-you-have-more-than-one-mobile-app/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11358 2012-12-18T20:06:18+00:00 2012-12-18T20:06:18+00:00 HTML5 not ready for prime time? Sencha builds Fastbook, says not so fast Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6055/Facebook_logo_1.png" alt="" width="71" height="71">Facebook, may not yet be an expert source for advice on consumer internet monetization, but when the world's largest social network talks technology, the industry listens.</strong></p><p>So when Facebook CEO Mark Zuckerberg suggested that his company <a href="http://techcrunch.com/2012/09/11/mark-zuckerberg-our-biggest-mistake-with-mobile-was-betting-too-much-on-html5/">made a mistake</a> in betting on HTML5 and decided to <a href="http://econsultancy.com/uk/blog/10610-five-lessons-companies-can-learn-from-facebook-s-new-ios-app">rebuild the Facebook iOS app</a> in response to user criticism about poor experience and performance, a lot of people took note.</p><p><a href="https://econsultancy.com/blog/11358-html5-not-ready-for-prime-time-sencha-builds-fastbook-says-not-so-fast/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11273 2012-12-06T15:34:00+00:00 2012-12-06T15:34:00+00:00 Occupy the app stores? 25 companies earn 50% of app revenue Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6771/flurry_logo-blog-thumb.png" alt="" width="100" height="64">According to mobile analytics firm Flurry, the amount of time U.S. consumers spend per day interacting with mobile apps <a href="http://techcrunch.com/2012/12/05/flurry-mobile-apps-television/">surpassed</a> time spent browsing the web in 2011.</strong></p><p>In 2013, television will be the target. This month, the average consumers has spent 168 minutes each day in front of the small screen and 127 minutes in front of the even smaller screen. If mobile apps continue their march next year, they could conceivably leave television in the rear view mirror.</p><p><a href="https://econsultancy.com/blog/11273-occupy-the-app-stores-25-companies-earn-50-of-app-revenue/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11251 2012-12-04T16:05:08+00:00 2012-12-04T16:05:08+00:00 Mobile fuels growth of social media, but ad efficacy still a big problem: report Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0001/6770/Nielsen_logo.png" alt="" width="129" height="55">This holiday shopping season, retailers are witnessing first-hand just how important mobile has become to their businesses.</strong></p><p>And they're not alone. According to Nielsen's Social Media Report 2012, mobile is now crucial to social media as it is driving the growth of the most popular social networks.</p><p><a href="https://econsultancy.com/blog/11251-mobile-fuels-growth-of-social-media-but-ad-efficacy-still-a-big-problem-report/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11247 2012-12-03T15:21:00+00:00 2012-12-03T15:21:00+00:00 Forget mobile-first: solution-first is the only way to succeed Patricio Robles <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/6445/ipad_image-blog-third.png" alt="" width="200" height="95">A growing number of companies <a href="http://www.techradar.com/news/internet/web/google-now-considers-itself-a-mobile-first-company-as-youtube-soars-1111545">adopt</a> a mobile-first perspective and investors increasingly <a href="http://www.bothsidesofthetable.com/2012/01/28/web-second-mobile-first/">encourage</a> entrepreneurs to think about mobile before the web, and it's not hard to understand why.</strong></p> <p>Smart phones penetration in developed nations has jumped significantly over the past several years, mobile internet usage has skyrocketed and there are now literally billions of mobile devices in use around the world.<strong><br></strong></p><p><a href="https://econsultancy.com/blog/11247-forget-mobile-first-solution-first-is-the-only-way-to-succeed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>